Modern marketing relies heavily on video. 56% of consumers view social media videos monthly, and 70% of eCommerce firms have increased video marketing budgets in the last year.
Data reveal that video viewers aren't simply watching popular memes or influencers on TikTok and Instagram. Four in 10 internet users view videos from brands they like or would consider buying from, and 84% have been convinced to buy a product or service by watching a brand's video.
Shoppable interactive videos on social media reels
These videos involve the audience in the plot or message. This could include clicking on-screen objects to observe different results, answering questions, or making decisions that alter the story.
Shoppable videos have also changed over time. 2022 will bring interactive shopping videos. You can shop without leaving the video page. This will simplify shopping and boost conversions.
AR and VR video content
Augmented reality (AR) and virtual reality (VR) video material will be among the unique forms of videos to generate in 2022.
Because AR and VR videos are more immersive and entertaining than standard videos, this form of video content can be incredibly effective in generating sales. These movies can also be utilized to create interactive experiences for clients.
UGC
The popularity of user-generated video content (UGC) has skyrocketed.
Viewers are drawn to user-generated content (UGC) because it feels more authentic than professionally produced videos. UGC also allows viewers to connect more intimately with the people in the video. As a result, businesses and content creators are taking notice and producing more UGC content themselves. Businesses also use UGC to collect client feedback and testimonials, so it's not simply one-way traffic.
How to Implement Video Marketing in Your Content Strategy?
Start designing your video marketing strategy immediately to stay ahead. Here are some video content strategy tips.
Consider your target audience as other types of material while creating video content.
Determine your videos' tone and style. Will they be serious or funny?
Create videos around a theme. This keeps them on-brand and unified.
Use video marketing to:
Introduce your business
Show their operation
Display customer feedback
Share industry updates
Give niche-related tips
So, if you haven't started video marketing yet, now is the time. Get A Quote!
Helia Mohammadi
Social Media Specialist