With the release of OpenAI's Chat GPT, AI writing has skyrocketed in recent months. In less than a week, the tool had 1 million users. In comparison, Twitter took two years to reach one million users.
Marketers have a particular affinity for AI writing tools. It should be no surprise that incorporating AI solutions into marketing, customer support, and other business processes can assist organizations in increasing efficiency and lowering costs. But, in 2023, how can you use AI writing for marketing? Here is the simplest way to begin using AI writing assistants.
1. Provide your team with artificial intelligence writing assistants.
AI writing assistants are user interfaces that enable users to create content quickly, accurately, and affordably. Many businesses are based on OpenAI's GPT-3 core technology. Numerous tools are available, such as Jasper AI, which has attracted significant interest and investment.
AI writing assistants enable businesses to create content more quickly than ever before. While these tools should not be used to replace human copywriters or editors, they can supplement and improve your team's writing capabilities.
2. Put AI writing to the test on various content types.
AI writing is not a panacea for any business application. However, it can help your teams create content faster, overcome writer's block, and expand their creativity. Here are some implemented use cases you should try in 2023.
Blog content: AI writing assistants can help create blog content by making suggestions on topics, writing styles, and language. As AI SEO tools make it easier to create content that drives organic traffic, this is the most common use case for AI writing. If you create blog content (which you should), you should experiment with technology to stay caught up.
Email copy: AI writing assistants can quickly and accurately create emails. AI writing tools can generate subject lines for A/B testing open rates and body content for A/B testing click-through rates. This can assist organizations in streamlining communication processes, reducing manual labor, and freeing up time for more strategic initiatives.
AI writing tools can help generate copy for social media posts in a fraction of the time that a human would. They frequently assist businesses in thinking outside the box and developing new ideas.
Paid ads: AI writing assistants can help businesses optimize their campaigns and increase conversions by creating compelling copy for online ads on Google or Facebook.
These are just a few examples of how AI writing can help your business in 2023. More use cases for AI writing tools will emerge as technology advances. To keep up with the competition, it's critical to stay ahead of the curve and continue testing new technologies.
Microsoft invests billions in OpenAI, the creator of ChatGPT.
3. Evaluate and improve success
As with any new technology, measuring the success of your AI writing initiatives is critical. Depending on your implementation, this could be the number of blog posts generated, email click-through rates, or CPCs on your ad campaigns.
Using web analytics tools to track the impact of your blog posts will help you identify areas for improvement and make informed decisions about where to direct your resources in the future.
You can continue refining your AI writing processes and ensure they deliver results by measuring success and iterating on this feedback.
4. Keep abreast of new trends
Natural language processing and generative AI are rapidly advancing, and the best businesses will stay ahead of the curve by testing new technologies as soon as they become available. Using AI writing assistants is a low-cost, low-risk way to integrate these cutting-edge technologies into your business.
It is critical to stay current on the latest technological developments to identify opportunities and make better decisions. Subscribe to relevant blogs, join LinkedIn groups, and attend webinars and conferences to stay on top of new trends and ensure your company is well-positioned for the successful implementation of generative AI technologies.
To summarize, AI writing is an exciting new technology that has the potential to transform the way businesses create content and communicate with their customers. You can improve the efficiency of your content creation process and provide better customer experiences by investing in AI writing tools.
If you take the right approach, you can use AI writing to gain a competitive advantage in your industry. To begin in 2023, arm your team with AI writing assistants, test them on various content types, and measure and iterate on success. Keep up with the latest trends and implement new applications as needed.
Helia Mohammadi
Social Media Specialist