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Social Commerce, an Upward Trend in Marketing

Updated: Sep 30, 2022

What is Social Commerce?

social commerce
Social commerce via social media platforms

Social commerce is about creating a social media presence and using social channels to drive sales. It can be done in many ways, but its core is that it is a business strategy that uses social media to increase revenue.

The term "social commerce" was first coined by American entrepreneur Gary Vaynerchuk in 2009.

Benefits of Social Commerce for Ecommerce Businesses

Social commerce is a relatively new concept that has been growing in popularity. It's a way to make shopping more interactive and social. Social commerce can be used to promote products, get feedback on product ideas, and even have a live chat with customers.

The three most popular benefits of social commerce are:

The Three most popular advantages:

  • Making shopping more interactive

  • Improving customer service by making it easier for customers to reach out to the company

  • Increasing customer loyalty by providing rewards for purchases and encouraging repeat business

Social commerce is relatively new concept that has been growing in popularity

How to Achieve Maximum Social Media Engagement with Social Commerce?

The internet has become an integral part of our lives. It is how we communicate, how we shop, how we date, and it is even how we get our news. And while the internet has made our lives better in many ways, it has also created a whole new set of problems. One of those problems is that people spend less time out in the real world and more time on their screens.

One way to combat this problem is by using social media to engage with customers and make money with social commerce. To do this successfully, there are a few things you need to know about the platforms you're using and what they can offer your business.

social commerce means you should know how small businesses can sell on social media, choose the right channel based on your target audience, and the best way to promote your products or services.

The Best Ways to Sell on Instagram as a Small Business Owner

You must know how small businesses can sell on social media, choose the right channels based on your target audience and then lookup for the best ways to promote your products or services.

for instance of a good social commerce, to sell on instagram you can upload a high-quality picture and tag on relevant hashtags.

For instance, the best way to sell on Instagram as a small business owner is by using the platform's features to market your products. You can post pictures of your products and tag them on relevant hashtags. This will help you get more followers and keep them engaged with your brand.

Start Using Social Commerce as Soon as You Can

An Accenture study predicts that social shopping (or social commerce) will reach $1.2 trillion by 2025 - a three times faster growth than traditional e-commerce. Social media has made finding products and services easier than ever. It is convenient for consumers to make purchases without leaving their social media feeds.

So, it's time for you to start social commerce.

The pandemic prompted brands to set up online shops on Instagram, YouTube, and TikTok to replace brick-and-mortar ones. Social shopping is set to evolve in 2022 as platforms work behind the scenes to enable customer payments without leaving social media apps, creating a seamless customer experience. It is predicted that Gen Z and Millennials will account for 62 percent of global social e-commerce revenue by 2025. So, it's time for you to start.

If you are interested to empower your social commerce, you can book a Free Discovery Session with one of our specialists HERE.

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