Updated: Nov 7, 2022
Word-of-mouth marketing is still the most powerful marketing method for most firms. Word-of-mouth influences 20-50% of all purchases. Nielsen's "Global Believe in Advertising" study indicated that 83% of respondents trust recommendations from friends and family, while 92% trust recommendations from strangers.
Your business needs brand ambassadors. Unlike incidental referrals from friends or family, word-of-mouth marketing is a dynamic tactic. Word-of-mouth marketing focuses on connecting with clients rather than collecting likes and follows.
Strategy 1: encourage UGC
Social networking is one of the main ways clients and prospects learn about your company's products and services. Contests, polls, and quizzes are shareable. Then, have customers post your game or examination with a hashtag.
This form of "hashtag marketing" boosts good business impressions, improves content searchability, and encourages brand discussion. According to Crowdspring, using the proper hashtags can increase a post's views, likes, retweets, and shares. This social activity helps expose your information and business.
Amanda Bowman, a corporate spokeswoman, says, "Use the greatest hashtags in your firm's social feed to increase awareness and momentum." People connect with personal, actual businesses and are prepared to share their own genuine experiences with those brands.
Also, You Might Like: Practical guidelines on using hashtags on social media
Strategy 2: Add reviews and testimonials.
Reviews and testimonials are powerful word-of-mouth. Posting testimonials or reviews can bring word-of-mouth to your website or social feed. Look for reviews on business-related websites (e.g. see what people are saying about your hotel on TripAdvisor). Link back to the original review and identify the reviewer to boost the post's trustworthiness.
Look for customer-posted films and other rich media to rebroadcast on your site or feed.
Strategy 3: incentivize sharing.
People will post about your brand and spread your stuff if they benefit. Customers might get a discount for telling their friends or posting about your goods on social media. It can be extra storage (Dropbox), free premium features (Trello), store credit (Blue Apron), or a hybrid (ThredUp's Give $10, Get $10 campaign). It's not just for the customer. Aerie offered a charitable donation as an incentive.
Use word-of-mouth marketing to generate connections, customers, and money. Word-of-mouth boosts sales and engagement. 10% of the US population is intrinsically motivated, says Fizz CEO Ted Wright. Their stories are spread at eight factorials annually, or 40,370 per influencer. By encouraging brand engagement and sharing, you may interact with super-sharers.
Social Media Specialist