SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services.
Why is it important?
Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
Do you think SEO is important?
Let us know @adicator
Digital Marketing Specialist
Adicator Digital Marketing Agency