Innovative businesses seek out the most recent trends to incorporate to maximize their results and impact. Many companies are already planning their digital marketing strategies for 2023 and beyond. Here are some of the most important digital marketing trends to help you succeed.
1. The Internet of Things
One of the most talked-about trends in digital marketing is the metaverse. The metaverse is a broad term that refers to various immersive virtual experiences online, usually in collaboration with others. Starbucks, Nike, and several other major corporations have announced metaverse experiences. While the metaverse generates a lot of buzz, most businesses still need practical use cases (or a return on investment).
What are your options now? Begin experimenting with the metaverse and immersing yourself in it. Look for new opportunities for your company to participate in, and keep an eye on what others in your industry are doing. Most businesses are still experimenting with the metaverse, so don't worry about going all in.
2. Artificial Intelligence (AI)
All marketing is powered by artificial intelligence (AI). AI integration into almost every digital marketing channel has been one of the quiet trends in digital marketing over the last few years. Algorithms determine which social media posts you interact with, which search results you see, and even which advertisements you see. AI makes marketing smarter by directing customers to relevant products and messages.
What are your options now? Examine how artificial intelligence alters the fundamental aspects of your digital marketing channels. Understand how algorithms affect your results and optimize your content strategy to capitalize on this.
3. Customer Care
Most digital marketing algorithms and artificial intelligence (AI) optimize for the same goal: to provide a better user experience. By focusing more on your customers' experiences, you can outperform the algorithms and delight them. For example, this year's search engine optimization (SEO) updates focused on providing users with the most helpful content.
What are your options now? Focusing on the customer and optimizing their experience can help you future-proof your digital marketing. Because all algorithms are designed to improve the user experience, this protects you from future algorithm updates.
4. Short Videos
TikTok and Instagram Reels dominate social media feeds and capture consumer attention. There is no doubt that this format will only grow in popularity. To remain relevant, businesses must appear in their customers' channels and formats. The good news is that short video formats are finding their way into social media management tools and schedulers, making it easier for businesses to plan and post in the coming year.
What are your options now? Now is the time if you still need to participate in these formats. Begin by watching Reels and TikToks to understand the structure, content, and appeal. Test and learn your way to success on these powerful platforms that are attracting a lot of attention and time. Then, begin posting and experimenting with short video content for your business.
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5. Simple, straightforward messages
Businesses face a more significant challenge than ever as short-form video takes over and attention spans continue declining. To gain attention on mobile devices, companies must be able to communicate in short, snappy soundbites.
What are your options now? Spend more time crafting shorter, more direct messages—soundbite your marketing and brand priorities into short sentences or quick ideas. Make an effort to mimic popular short video formats and shorten your messages.
Influencers are in demand. As the advertising landscape becomes increasingly crowded, businesses must find new ways to reach their target audiences. Influencers are increasingly providing opportunities for companies to break through the noise with organic-looking content. Influencer marketing has been on the rise for years, and this trend will only continue as influencers amass more significant and larger audiences that marketers can exploit.
What are your options now? Investigate opportunities to incorporate influencers into your marketing strategy for the coming year. Investigate how your competitors or other industries are using influencers to boost results.
7. Employee Representation
Employee advocacy is getting your team or employees to talk and share on behalf of the company. More and more businesses recognize the value of their employees. Employee personal profiles and assets are frequently more effective than business accounts and investments at reaching more people authentically. Using this power is a previously untapped opportunity, particularly in business-to-business (B2B) marketing.
What are your options now? Assess the potential for employees to contribute to your marketing efforts and devise a strategy to engage them. An engagement plan will typically include training, tools, and resources to motivate and excite employees to speak on the company's behalf.
9. Concentrate on Foundations
While the metaverse, Web 3.0, NFTs, and AI are all tempting distractions, the reality of digital marketing is that the foundations of digital marketing continue to produce the majority of results for most businesses. Your website, SEO, email, social media, digital ads, community management, and reputation management will contribute significantly to your results.
What are your options now? Gain a competitive advantage by improving your results in these critical areas. Make a plan to enhance and accelerate the results of your current efforts.
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Social Media Specialist