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The Marketing Mix 4 P’s

Updated: Oct 28, 2020

Marketing Mix is an important tool for guaranteeing main four marketing elements product, place, price promotion. It helps the clients to understand the benefits of their product as well as how to plan for the benefits.


The Product should be the thing that the customer wants. This is not only a physical thing, it also includes after-sales services, guarantees, installation, etc. it is basically everything to do with making, developing, and managing the products.


means where the customers will search for finding the products, whether it is in retail stores or online.


It does not mean that it should be the cheapest product in the market. The product should always be representing good value for money. One of the facts in the marketing concept is that customers are sometimes willing to pay a little more for something that they know will work well for them.


Key communication tools for organizations are advertising, PR, Sales Promotion, Personal Selling, and last but not least, Social Media. These tools should correctly be put in the firm message so that the audiences are more willing to hear and see. (Mindtools 2016)

Reference: How to improve customer engagement by Email Marketing By Parima Liimatainen

The Haaga-Helia University of Applied Sciences

Maryam Jam

Digital Marketing Specialist

Adicator Digital Marketing Agency

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