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Is Facebook still an effective marketing tool in 2020?

Updated: Oct 28, 2020

Do people still use Facebook?

Even though it’s 2020, Facebook has still managed to be a useful and important tool in the marketing world. Many people think that there are no longer any active users on Facebook anymore however, research shows that there are still over 1.34 billion users on Facebook in 2020, which makes it the 3rd most important social media site this year.

Why should I advertise on Facebook?

Even when you compare Facebook with other social media platforms, Facebook tends to be the most affordable and the most successful with having their ads work, and it is also a lot more precise in locating the target audience who are interested in your product and/or service.

It’s also said that Facebook ads are the easiest to set up compared to other platforms. They make it easy to create ads and help you through the steps where you select the type of ad, set your budget and timeframe, and define the audience that you want

Facebook also has a greater audience than other platforms. Facebook users spend an average of 40 minutes on the platform daily and nearly 1.5 billion users access Facebook every month.

What do you think?

Thus, do you believe that Facebook is a relevant and useful platform to advertise businesses, or is it not?

Digital Marketing Specialist

Adicator Digital Marketing Agency

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