In recent years, Instagram has evolved into an excellent marketing platform for any size
business. In the past Instagram was used mainly for selfies and funny videos, but recent
changes to the app following its acquisition by Facebook has turned the app into an
undeniable marketing asset.
Marketing Features in the App
In the past year, Instagram has added a wonderful set of marketing assets to the app to help
businesses of any size gain exposure and connect with their target audience.
Aside from the ability to create specialized business profiles with reliable analytics, businesses can take advantage of tools such as IGTV and Reels in order to gain exposure and connect with their target audience on a more personal level through curated feeds. Most importantly, Instagram has added an entirely new shopping section to the app, allowing businesses to not only connect with, but also sell products to their target audience directly through the app.
Is Instagram Right For your Business?
No matter what product you are aiming to sell, Instagram is the perfect platform to help
reach a wider audience of interested individuals, and distinguish yourself from the
competition. The apps curated feeds and great set of marketing tools are all guaranteed to
help you find your next customer.
So what are you waiting for? Contact us today for more information on essential marketing
tools for your business.
Digital Marketing Specialist
Adicator Digital Marketing Agency