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Importance of Font in Website Design

Updated: Apr 3, 2021

Font is a very important, but often overlooked aspect of website design. A good font can

make a huge difference in the way people interact with and experience your website. Here

are some tips on choosing the right fonts for your business.

#1: Determine your brands identity

Depending on the type of product you are selling, and the brand image you want to convey,

different fonts will be more effective than others. If you sell fine jewelry or dresses, you

may want to choose a more elegant font to represent your brands personality and identity.

If you are selling sports gear, you may want a more bold and intense font style.

#2: Choose a text that is clear and easy to read. Clear and easy to read texts evoke

cognitive ease in the mind of your customer in comparison to messy or intricate fonts. The

right font will help your customer feel more at ease and comfortable when viewing your


#3: Be unique. It is important to be creative with your fonts. Using the same generic font as

everyone else is boring and uninteresting. By choosing a unique font, you will set yourself

apart from competition and make yourself memorable in the mind of the customer. Keep in

mind, unique can still be simple and elegant.

Contact us today for all of your digital marketing and website design inquiries.

Salar Banitaba

Digital Marketing Specialist

Adicator Digital Marketing Agency

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