Updated: Apr 3, 2021
Font is a very important, but often overlooked aspect of website design. A good font can
make a huge difference in the way people interact with and experience your website. Here
are some tips on choosing the right fonts for your business.
#1: Determine your brands identity
Depending on the type of product you are selling, and the brand image you want to convey,
different fonts will be more effective than others. If you sell fine jewelry or dresses, you
may want to choose a more elegant font to represent your brands personality and identity.
If you are selling sports gear, you may want a more bold and intense font style.
#2: Choose a text that is clear and easy to read. Clear and easy to read texts evoke
cognitive ease in the mind of your customer in comparison to messy or intricate fonts. The
right font will help your customer feel more at ease and comfortable when viewing your
#3: Be unique. It is important to be creative with your fonts. Using the same generic font as
everyone else is boring and uninteresting. By choosing a unique font, you will set yourself
apart from competition and make yourself memorable in the mind of the customer. Keep in
mind, unique can still be simple and elegant.
Contact us today for all of your digital marketing and website design inquiries.
Digital Marketing Specialist
Adicator Digital Marketing Agency