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Importance of Colour in Website Design

Colour is a very important factor in all types of design, including websites. It is so

important that entire areas of study are dedicated to colour theory and colour psychology.

The right choice of colours can help your website stand out from competition, and leave a

lasting effect on your customer. Here are some tips for using colour in your website.

Depending on who your customer is, you will want to use a different set of colours in your

website. Studies show that most women are more interested in the colours blue, green, and

purple, while most men are interested in blue, black, and green.

Depending on the type of product you are selling, you may want to use more of certain colours, and less of others.

Different colours can also evoke various emotions in your customer. For example, the

colour blue is shown to represent trust and loyalty. Blue also makes customers feel more

calm and relaxed. Examples of the colour blue in website design are observed in companies

like Facebook, Paypal, and RBC.

Contact us today for all of your digital marketing and website design inquiries.

Salar Banitaba

Digital Marketing Specialist

Adicator Digital Marketing Agency

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