Opening a Google Ads agency account is an essential step for marketing agencies looking to manage multiple client accounts under one platform. A Google Ads Manager account (formerly known as MCC or My Client Center) allows agencies to streamline their operations by overseeing multiple ad campaigns for different clients in one centralized dashboard. This tool simplifies account management, reporting, and performance tracking, making it easier to scale and optimize client campaigns. In this guide, we will walk you through the steps to set up a Google Ads agency account and help you get started managing your clients’ advertising needs efficiently.
What is a Google Ads agency account?
A Google Ads agency account is a specialized account type known as a Google Ads Manager Account (formerly called a My Client Center, or MCC) designed for agencies, marketing professionals, or businesses that manage multiple Google Ads accounts for different clients. This account allows an agency to oversee and manage multiple Google Ads campaigns and accounts from a single dashboard, streamlining management and reporting.
Key Features of a Google Ads Agency (Manager) Account:
Centralized Management: An agency can link multiple individual Google Ads accounts (clients' accounts) under one manager account, making it easier to oversee campaigns, budgets, and performance across all accounts.
Single Sign-On: With a manager account, the agency can access and manage all linked accounts using one login, rather than having to log in to each account individually.
Comprehensive Reporting: Google Ads Manager Accounts provide consolidated reporting and performance metrics across all managed accounts, allowing agencies to track the success of each campaign and optimize accordingly.
Access Control: The manager account allows different levels of access to employees or team members, so multiple users can manage and work on campaigns without sharing individual client credentials.
Efficient Campaign Management: Agencies can create and manage campaigns for multiple clients at scale, with features such as bulk actions, campaign templates, and shared resources (like budgets or strategies).
Invoicing and Billing: Agencies can consolidate billing, making it easier to manage budgets for multiple clients by setting up shared billing or invoices for their services.
Using a Google Ads agency account helps digital marketing agencies, like Adicator Digital Marketing Agency, efficiently manage and optimize ad campaigns for multiple clients, providing better control, organization, and performance tracking across accounts.
Steps to open a Google Ads agency account
Here are the steps to open a Google Ads Manager Account (formerly called an MCC) for managing multiple Google Ads accounts, often used by agencies:
1. Go to the Google Ads Manager Account Page
Visit the official Google Ads Manager Account Sign-up Page.
Click on Create a Manager Account to start the process.
2. Sign In with a Google Account
Use an existing Google account or create a new one specifically for managing your agency's Google Ads accounts.
You can also sign in with your Google Workspace account if your business uses one.
3. Set Up Your Manager Account
Once signed in, you’ll be prompted to fill out basic information about your agency, such as:
Account name: This could be your agency’s name.
Primary use of the account: Choose "To manage other people’s accounts" if you're setting it up for an agency.
Country: Select your country.
Time zone: Choose the appropriate time zone to match your business operations.
Currency: Select the currency in which you’ll manage your clients' budgets.
4. Agree to Terms and Conditions
Review and accept Google Ads’ terms and conditions for creating and managing a Manager Account.
5. Access Your Manager Account Dashboard
Once your account is created, you’ll be taken to the Manager Account dashboard.
From here, you can start linking existing Google Ads accounts or creating new ones for your clients.
6. Link Existing Client Accounts
To manage existing Google Ads accounts, click the Tools and settings icon, then navigate to Setup → Linked accounts.
Click the "+" icon, and you can send an invitation to your client’s account. Once they accept, you can manage their account from your Manager Account dashboard.
7. Create New Google Ads Accounts for Clients (Optional)
If you need to create a new Google Ads account for a client, go to the "Accounts" tab and click on the "+" icon, then select Create New Account.
Fill in the details for the client’s account, such as the business name, currency, and time zone.
8. Set Up Billing Preferences
Once your client accounts are linked or created, you can set up billing options based on how you want to handle payments (whether your agency or your clients will be billed directly).
9. Assign User Roles (Optional)
You can add team members to the Manager Account with different levels of access. Go to the "Account Access" section in your settings to manage user roles.
Now that your Google Ads Manager Account is set up, you can efficiently manage multiple clients and their campaigns from a single dashboard, streamlining the process and providing easy access to performance data, billing, and other essential functions.
Benefits of having a Google Ads agency account
Having a Google Ads agency account (Google Ads Manager Account) provides several key benefits, particularly for agencies or businesses managing multiple client accounts:
1. Centralized Management:
You can manage multiple Google Ads accounts from a single dashboard, streamlining campaign management across multiple clients or accounts.
2. Single Login for Multiple Accounts:
Instead of logging in and out of different Google Ads accounts, the agency account allows you to access all linked accounts with just one login, saving time and effort.
3. Advanced Reporting:
Google Ads Manager Accounts provide consolidated and customizable reporting for all managed accounts, enabling more efficient performance tracking and decision-making.
4. Simplified Billing:
Agencies can use a single billing system for multiple accounts, helping them manage client budgets more easily by consolidating invoices or creating customized billing setups.
5. Delegation of Access:
You can grant varying levels of access to your team members or clients, allowing them to view or manage specific accounts without giving full access to everything.
6. Bulk Actions and Automation:
The agency account allows for bulk edits, campaign updates, and other tasks that can save time, especially when managing several accounts or large campaigns.
7. Client Onboarding and Growth:
As an agency grows, the account makes it easy to add new client accounts and manage them efficiently without disrupting workflow.
8. Better Organization:
With the ability to group and organize client accounts under one roof, it ensures that campaigns are better structured and managed, leading to improved overall performance.
These benefits make a Google Ads agency account a valuable tool for any agency or marketing team managing multiple clients, improving efficiency, scalability, and control over ad campaigns.
Google Ads agency account vs. individual account
A Google Ads agency account (Google Ads Manager Account) is designed for agencies or businesses managing multiple Google Ads accounts, allowing centralized control over multiple clients' campaigns through one dashboard. It enables bulk actions, consolidated reporting, and streamlined billing for easier management. Agencies can grant varying access levels to team members or clients, improving collaboration and oversight.
In contrast, an individual Google Ads account is for managing a single business's campaigns. It’s simpler but lacks the advanced multi-account management features of the agency account, making it ideal for businesses handling their own ads rather than multiple clients.
Google Ads specialist near me
If you're looking for a Google Ads specialist near you in Vancouver, Adicator Digital Marketing Agency is an excellent choice. Adicator specializes in creating and managing Google Ads campaigns tailored to your business needs, helping you reach your target audience effectively and maximize ROI. With expertise in pay-per-click (PPC) advertising, keyword strategies, and conversion optimization, Adicator's team of Google Ads specialists can drive quality traffic to your website and increase leads. Whether you're a small business or a large enterprise, working with a local expert like Adicator ensures personalized service and in-depth knowledge of the Vancouver market.
FAQ: How to Open a Google Ads Agency Account
What is a Google Ads agency account?
A Google Ads agency account, also known as a Google Ads Manager account (formerly MCC or My Client Center), allows agencies to manage multiple client Google Ads accounts from one central dashboard, simplifying ad management and reporting.
How do I open a Google Ads agency account?
To open a Google Ads agency account, visit the Google Ads Manager Account page and sign in with your Google account. Click on "Create Manager Account," enter your agency’s business details, and follow the prompts to set up your new account.
Do I need a separate Google account to create a Google Ads Manager account?
No, you can use your existing Google account to create a Manager account. However, it’s recommended to use a business email or a dedicated account for managing client ads to keep personal and professional accounts separate.
Is there a cost to open a Google Ads Manager account?
Opening a Google Ads Manager account is free. However, you'll need to set budgets and pay for the ad campaigns you manage on behalf of your clients.
How do I add client accounts to my Google Ads Manager account?
Once your Manager account is set up, you can add client accounts by sending an invitation. In the "Accounts" section, click on "Link existing accounts," enter the client’s account ID, and send the request. Once the client accepts, you’ll have access to manage their campaigns.
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