Farewell to 2020 and welcome 2021. COVID-19 has impacted all businesses positively and/or negatively. From a digital marketing standpoint, what should we expect from 2021?
Digital Marketing Trends
To help you and your business grow, we will provide a few digital marketing trends that we believe will be effective and helpful for you. Consider these trends when planning your new strategy for digital marketing.
1. Use a variety of social media platforms to reach a bigger audience.
2. Social Media Ecommerce will be the top channel for purchase this year, which means those who haven’t already will have to adapt to using these platforms.
3. Virtual meetings have become a bigger trend due to COVID-19. When it first started out, people were hesitant and discouraged thinking virtual meetings/events wouldn’t perform well, but it turns out that they are much more accessible than in-person events. This leads to lower costs and a higher return on investment.
4. Selling products can be hard when it must be done online, which is why augmented reality is such a great tool to use in order to help your sales. An example would be if you sell furniture and a customer was curious about how it would appear in person, they could use the help of augmented reality to help them make their decision.
Which trend do you think is most effective?
Let us know @adicator
Digital Marketing Specialist
Adicator Digital Marketing Agency