Easter is a time of celebration and renewal, making it a perfect opportunity for brands to launch innovative marketing campaigns. Over the years, we've seen some genuinely memorable Easter campaigns, from heartwarming commercials to creative product launches. In this blog post, we'll look at some of history's best Easter marketing campaigns.
Cadbury's Creme Egg Hunt
Cadbury's Creme Eggs are a staple of the Easter season, and in 2018 the company launched a virtual egg hunt to engage consumers in a fun and interactive way. The campaign involved hiding virtual eggs on the company's website and giving prizes to those who found them. It was a great way to build excitement around the product and encourage people to engage with the brand.
Reese's Egg Experiments
Reese's is known for its innovative marketing campaigns, and their "Egg Experiments" campaign in 2019 was no exception. The campaign involved a series of online videos showcasing creative ways to enjoy the company's Easter-themed candy. From making "Reester Bunnies" to creating a "Reese's Egg Pie," the campaign was a hit with consumers and helped to increase sales.
Lindt Gold Bunny
Lindt's Gold Bunny is an iconic Easter product, and the company has launched some successful campaigns around the product over the years. In 2013, the company launched a "Gold Bunny Celebrity Auction" to raise money for charity. The campaign involved auctioning celebrity-signed versions of the Gold Bunny, with proceeds going to Autism Speaks.
M&M's Easter Eggs
In 2018, M&M's launched an Easter campaign that involved hiding giant Easter eggs around major cities across the United States. The eggs were filled with M&M's, and consumers were encouraged to find them using clues posted on social media. It was a fun and engaging campaign that generated a lot of buzz for the brand.
Heineken's Easter Ad
While not specifically an Easter campaign, Heineken's "The Date" ad from 2015 is an excellent example of how brands can use holidays to tell compelling stories. The ad features a man who sets up an elaborate Easter egg hunt for his blind date, with a Heineken waiting for her. It's a heartwarming and memorable ad that resonates with consumers long after the Easter season is over.
Easter is an excellent time for brands to get creative with their marketing campaigns. From virtual egg hunts to celebrity auctions, endless opportunities exist to engage consumers and build excitement around products. The above-mentioned campaigns are just a few examples of how brands have successfully leveraged the Easter season to connect with consumers and drive sales.
Social Media Specialist