Are you satisfied with your average position? Here’s how to climb higher

Hey there, business owner! Are you watching your website’s performance with one eye closed, hoping that your "average position" in search results is good enough? If so, you’re not alone. Many small and medium-sized business owners get caught up in the daily grind and assume that if they’re on the first page of Google, they’re doing just fine.

But here’s a crucial question: are you satisfied with "good enough?" Or are you ready to stop settling for the average and start climbing toward the top?

Your average position is an important metric that shows you where your website typically ranks for the keywords and phrases your customers are searching for. But here at Adicator, we know that true success isn’t about just showing up, it’s about standing out. And with a little expert knowledge and a lot of strategic effort, you can move from a comfortable average to a high-ranking powerhouse.

In this guide, we’ll break down exactly what it takes to improve your average position and get noticed by more of the right people. Let’s dive in!

Understanding the Pillars of SEO

Think of search engine optimization (SEO) as the foundation of your digital presence. Just like a building needs a strong foundation to stand tall, your website needs a robust SEO strategy to rank highly. This strategy is built on three key pillars: on-page SEO, off-page SEO, and technical SEO. You need all three working together to achieve a sustainable and powerful presence in search results.

The First Pillar: On-Page SEO (It’s All About Your Content)

On-page SEO refers to all the changes you can make directly on your website to improve its ranking. This is where you have the most control, so it’s the perfect place to start. Google’s main goal is to provide the best, most relevant answer to a user’s query. By focusing on high-quality content, you make it easy for search engines to understand what your site is about and why it’s a great resource.

Create Content That Serves People, Not Just Search Engines The most important on-page factor is creating content that is genuinely helpful, comprehensive, and engaging. Your content should answer your audience’s questions completely and provide value. This means:

• Go Beyond the Basics: Write long-form articles (like this one!) that dive deep into a topic. Studies show that longer, more detailed content tends to perform better in search.

• Make it Readable: Use headings (H2, H3), bullet points, and numbered lists to break up long blocks of text. A scannable page is a user-friendly page.

• Integrate Keywords Naturally: While keywords are important, don’t “stuff” them into your text. Instead, use a mix of primary keywords, secondary keywords, and related phrases in a natural, conversational way. This helps both users and search engines understand the full context of your content.

Optimize Your Pages from Top to Bottom 

Beyond the body of your text, there are other crucial on-page elements to optimize:

• Title Tags and Meta Descriptions: These are the clickable headline and short description that appear in search results. They are your first impression, so make them compelling and keyword-rich to encourage clicks.

• URL Structure: Use short, descriptive URLs that include your main keyword. For example, adicator.com/blog/seo-ranking-tips is much better than adicator.com/blog/p?12345.

• Image Optimization: Don’t forget your visuals! Use descriptive file names and “alt text” for all images. This helps search engines understand the image and makes your site more accessible for users with visual impairments.

• Internal Linking: Link to other relevant pages on your own website. This helps search engines discover your content and provides a better user experience by guiding visitors to more valuable information.

The Second Pillar: Off-Page SEO (Building Trust and Authority)

Off-page SEO includes all the activities you do outside of your website to improve its authority and reputation. Think of it as your digital word-of-mouth. The most significant factor here is building high-quality backlinks—links from other reputable websites to yours.

Why Backlinks Are So Important A backlink is like a vote of confidence. When a trusted website links to your content, it signals to search engines that your site is valuable and trustworthy. The more high-quality backlinks you have, the more authoritative your website appears, which directly impacts your ranking.

Smart Strategies to Earn Backlinks

• Create Linkable Assets: Produce truly exceptional content, like detailed guides, original research, or compelling infographics. Content that is genuinely useful and unique will naturally attract backlinks from others in your industry.

• Guest Blogging: Write high-quality, relevant articles for other websites in your industry. This not only earns you a backlink but also exposes your brand to a new audience.

• Digital PR: Get mentions and links from news outlets or industry publications. This can be done by providing expert commentary or original data.

• Social Media Promotion: While social media links don’t directly impact rankings as much as backlinks, they are crucial for getting your content in front of more people, which can lead to more shares and, ultimately, more organic backlinks.

The Third Pillar: Technical SEO (Ensuring a Smooth Experience)

Technical SEO is the behind-the-scenes work that ensures your website is a high-performing, well-oiled machine. It’s all about making it easy for search engine crawlers to find, understand, and index your pages.

• Website Speed: A fast-loading website is non-negotiable. Users are impatient, and Google rewards sites that provide a smooth, fast experience. Use tools like Google PageSpeed Insights to find and fix issues that are slowing you down.

• Mobile-Friendliness: With more than half of all web traffic coming from mobile devices, your site must look and function perfectly on any screen. A responsive design is essential for both user experience and ranking.

• Site Structure: A clean, logical site structure with an easy-to-navigate hierarchy helps both users and search engines find what they’re looking for.

• Site Security (HTTPS): Using a secure HTTPS connection is a basic requirement for SEO. It protects your visitors' data and builds trust. Google has confirmed that it uses HTTPS as a ranking signal.

• Structured Data (Schema Markup): This is a type of code you can add to your website to help search engines better understand your content. For example, you can use schema to tell Google that a page is a product, a local business, or a recipe, which can lead to rich snippets in search results (like star ratings or pricing) that attract more clicks.

Bringing it All Together for a Higher Average Position

Improving your average position isn’t a one-time fix—it’s an ongoing process of optimization, research, and adaptation. You need to consistently work on all three pillars to see lasting results.

This is where a true partner can make all the difference. As a digital marketing agency for small and medium-sized businesses, Adicator specializes in creating comprehensive, results-driven SEO strategies. We don’t just implement these tactics; we become an extension of your team, providing the expertise and ongoing support you need to dominate your market.

We can help you:

• Conduct in-depth keyword research to identify the phrases that will attract your ideal customers.

• Create a tailored content strategy that builds authority and drives traffic.

• Perform a technical SEO audit to ensure your site is a high-performing machine.

• Build a strong backlink profile that boosts your site's authority.

• Design a mobile-friendly website that looks professional and converts visitors into clients.

Ready to Stop Being Average?

You’ve built an amazing business, but are you showing up where your customers are searching? Let’s work together to create an online presence that not only climbs to the top but stays there.

Don’t wait for your competitors to pass you by.

Contact Adicator today for a personalized SEO consultation.