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5 Top Valentine's Day Marketing Ideas for Your Small Business

5 Top Valentine's Day Marketing Ideas for Your Small Business
5 Top Valentine's Day Marketing Ideas for Your Small Business

Even though the number of people celebrating Valentine's Day has decreased in the last year, Brits who celebrate spend around $37.7 per person on a romantic holiday. So there's still much money to be made.

But how can you persuade your customers to buy more from your small business during this time? In this post, we'll go over some inventive Valentine's Day marketing ideas.

1. Improve Your Online Presence

It's always a good idea to dress up your online presence for special events or occasions. Valentine's Day is no different. It's an excellent opportunity to raise awareness for your company! We recommend you update your social media and website with a romantic flair to stand out.

2. Highlight Products and Activities for At-Home Date Nights

Highlight Valentine's Day-themed products and activities if they fit your brand. Flower shops, restaurants, and online retailers can highlight their products that will make a February 14th at-home date night unforgettable.

3. Put together a Last-Minute Gift Guide

With so much online information, consumers are turning to curated lists and guides to help them make purchasing decisions. So why not make a Valentine's Day gift guide to broaden your reach, increase engagement, and help you sell more?

4. Hold a Valentine's Day competition.

A social media Valentine's Day giveaway contest is a surefire way to increase engagement while growing your following. A tried-and-true strategy is to focus on an exciting giveaway and ask your followers to like, share, and tag two friends to enter the contest.

5. Invite Your Fans to Share Their Love Stories

Curating content provided by your followers is an easy way to raise awareness about your company and an event — in this case, Valentine's Day. Solicit your followers' love stories and promote them on social media. On that note, please keep in mind that Valentine's Day is about romance and celebrating family and friends.

Marketing Statistics for Valentine's Day

Here are some marketing statistics for Valentine's Day:

  • During Valentine's Day, an estimated 250 million roses are produced/sold worldwide (a large chunk of this is exported by India).

  • Millions of dollars in sales are made in the United States on Valentine's Day (no official revenue figures are available for India, but Valentine's spending is increasing yearly).

  • On average, an American spends $150 on Valentine's Day. (Millennial Indians are quickly moving from frugal to fancy, which easily translates into more spending on fancy festivals).

  • Men spend nearly twice as much as women on Valentine's Day. (However, Indian women are more enthusiastic about celebrating this day than men in general).

Helia Mohammadi

Social Media Specialist

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