Updated: Dec 6, 2022
Adicator: Find fast food restaurants near me. Phone: When was the last time you ate the fruit?
Although not every voice assistant questions your life choices, they certainly contribute to increasing voice search marketing. It is estimated that one-quarter of adults in the United States own at least one smart speaker. As an example, consider Google Home or Amazon Echo.
On a bigger scale, roughly one-third of web users utilize voice search on their mobile devices. Getting a smart speaker or phone to read something from your website as a search result takes time and effort.
What is voice search marketing?
Voice search marketing entails optimizing your website so that it may be found by voice assistants such as Siri or Alexa when users ask a specific question. "Find hair salons around me," for example, or "What is the capital of Wyoming?"
What exactly is voice search SEO?
As previously said, having your website appear in voice search results necessitates some optimization, often known as voice search SEO. Don't be too concerned. SEO for voice search overlaps with your standard SEO strategy, so you will only have to do a little work. If you follow SEO best practices, I can only ensure that assertion is true.
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4 Voice Search Marketing Top tips
1. Write like a person
I didn't know how to say it. No robots here... Hoping. Create everyday stuff for this occasion. Consider how you speak to a virtual assistant. Adicator: What is 144 squared? Phone: Do you need my help with this? Adicator: If you want information from your phone or smart speaker, you'll ask a question.
When you need the solution to a math problem, you don't say "144 square root." You pose the query. Your website must employ conversational language to compete for the top voice search positions. When looking up voice search phrases, stick with ones that seem like a human would say them.
2. update your contact information.
Adicator: Nearby bookstores. Phone: Only when you finish your books. Adicator: In 2017, Google searches for "near me" surged by 150%. You're missing out on "near me" and other local voice search results if you don't have updated—or any—contact information online. When users use voice search terms to identify companies near them, the results often include the name and contact details of the business.
Make sure your business profile is up to date everywhere customers can find you, such as Google, Bing, and Apple Maps. You should join if you're not on any of those platforms.
3. Advertise your content
According to a Backlinko study, voice search results often receive much attention on social media. Consider posting a page optimized for voice search on social media. If you still need to get on social media, now is the time to start. The more people who view your content on social media, the more likely they will visit your website and link to it. Google can assist you in ranking higher if it detects people linked to your website and more people clicking on your search result.
As previously stated, ranking higher helps your business grow and be recognized by voice assistants. Everything is in sync.
4. Get right to the point.
What would your reaction be if something occurred to you? Dylan: What is Newton's Second Law of Motion? Newton's given name was Isaac. He was born in the seventeenth century. Newton's three Laws of Motion are essential to understand, one of which is the Second Law of Motion. All you wanted was an answer to your physics question, but instead, you received an introduction to Isaac Newton. What is the takeaway?
Let's get to the point! People seek answers to their questions and do not want to hear useless information.
According to that same Backlinko survey, the average Google voice search result is only 29 words long. If you want to master voice search SEO, don't dawdle. Answer their inquiries to save them time and frustration.
If you follow these four tips, you'll be well on your way to voice search marketing success!
Social Media Specialist