Sherry Optical
Eyewear
Sherry Optical takes on a modern approach to eyewear in Vaughan, offering brands that speak of a sophisticated and understated luxury along-side familiar brands that don't break the bank.
Vaughan, Ontario, Canada
Adicator's Role
Branding
Website Design
SEO
Project Date
2022
The Magic Of
The Project
Digital marketing is a great way to promote an eyewear store. It can be used to generate traffic, increase sales and make sure that the shop is not forgotten and stands out. Digital marketing is more than just advertising on the internet. It includes many different tactics like branding, email marketing, blogging, and more.
The Process Of
Branding
A good logo design for an eyewear shop should be simple, memorable, and easy to read and be fun and colorful at the same time.
In the last few decades, the world has seen a revolution in retail. The introduction of e-commerce and the rise of digital marketing have changed how we shop and how we buy.
What this means for stores is that they need to be able to compete with these new channels. One way stores can do this is by using graphic design. Graphic design isn't just used for logos or posters, it's also used to create an overall experience for customers within a store.
The importance of graphic design for eyewear stores is that it is the only way to attract customers and make them stay in your store.
This is because people are very visual and they can decide if they want to stay in your store or not just based on how you present yourself through visuals.
The Idea for
Website Design
A website is the most important marketing tool for any business. It is the first place where customers will go to get information about your company, products, and services.
This is why it is so important to have a well-designed website that will not only attract customers but also convert them into buyers. Website design for eyewear stores should use images and videos to showcase your products.
You should also have an interactive website that allows visitors to explore different product categories, compare prices, and order items online.
This online eyewear store perfectly combines a light background and bright topical photos. Additionally, other elements, such as icons and buttons, aim to delight website visitors and attract their attention at the same time.