Adicator Digital Marketing Agency

The era of manual control in digital advertising is over. For years, we’ve used the term "AI-driven" to describe incremental improvements in bidding algorithms. But 2025 marks a seismic shift where Artificial Intelligence moves from being a helpful feature to becoming the core engine  of paid media execution. Major platforms—Google, Meta, and others—are rapidly consolidating their offerings into simplified, powerful AI campaigns designed to handle the complexity of bidding, targeting, and...

The Answer Engine Optimization (AEO) shift is no longer hypothetical, it’s the daily reality of the internet. Today’s visibility landscape is fragmented: users seek information not just through Google Search, but also via direct queries in generative AI chatbots like ChatGPT and Google Gemini, as well as the summary boxes powered by Google’s own Search Generative Experience (SGE). To win in this multi-platform ecosystem, you can't just rely on high domain authority; you must actively...

For decades, the goal of search engine optimization ( SEO ) has been clear: achieve the number one organic ranking. Marketers celebrated moving up from position five to position three, and position three to the top spot, often called the “king of the SERP.” But the search landscape is no longer a monarchy; it's an answer engine. The rise of conversational AI, voice search, and Google's own Generative AI (GAI) features—like the Search Generative Experience (SGE)—has fundamentally changed the...