Client :
Willett Public Affairs
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly SEO Maintenance Report for Willet Public Affairs
Website Overview
The SEO performance for Willet Public Affairs is progressing steadily. Below is the detailed analysis of the website's metrics for this month.
1. Website Metrics
Domain Authority (DA): 1
(Domain Authority measures the website's ranking potential. The DA is currently low, but consistent optimization efforts will drive improvement.)Spam Score: 1%
(A low spam score signifies that the website has no significant red flags and is in a healthy state.)
2. Traffic Performance
Clicks: 79
(The number of times users clicked on the website from search results.)Impressions: 727
(The number of times the website appeared in search engine results pages.)Click-Through Rate (CTR): 10%
(A high CTR of 10% indicates that the website is highly relevant and engaging to users searching for related terms.)
3. Backlink Profile
Total Backlinks: 97
(Backlinks contribute to improving authority and search engine rankings. Increasing the volume and quality of backlinks is essential.)Linking Domains: 16
(The number of unique websites linking back to Willet Public Affairs. Efforts should focus on diversifying and improving the quality of linking domains.)
4. On-Page SEO
On-Page Score: 75
(This score reflects the effectiveness of on-page SEO practices, including keyword optimization, metadata, and user experience. The target is to push this score above 90 in the coming months.)
5. Top Searching Queries
The following keywords are driving traffic to Willet Public Affairs:
public relations firm westchester
nyeca
peter rescigno
public affairs firm
albany ny lobbyist
(Optimizing content around these high-performing keywords can further enhance the website’s visibility in search results.)
6. Top Performing URLs
(Analyzing the top-performing pages can help replicate their success across other areas of the website.)
Terminology Explained:
Domain Authority (DA): A score (1-100) that predicts the likelihood of a website ranking higher on search engines. A higher DA indicates better authority.
Spam Score: A metric indicating the percentage chance a website might be flagged for spam-like behavior. Lower is ideal.
Clicks: The number of users who clicked on the website link in search results.
Impressions: The total number of times the website appeared in search engine results.
Click-Through Rate (CTR): The percentage of users who clicked on the website after seeing it in search results.
Backlinks: Links from other websites to your website, signaling trust and authority to search engines.
Linking Domains: Unique websites that provide backlinks to your site.
On-Page SEO Score: A metric that evaluates the optimization of individual web pages for search engines.
Top Searching Queries: Keywords and phrases most commonly used by users to find the website.
Recommendations for Next Month:
Focus on increasing the Domain Authority through targeted link-building with high-quality websites.
Continue creating optimized content for high-performing keywords such as "public relations firm westchester" and "albany ny lobbyist."
Work on improving the On-Page SEO Score by addressing any technical issues and enhancing content relevance.
Monitor the backlink profile and actively acquire backlinks from authoritative domains.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
17
SPAM SCORE
1%
GOOGLE CLICKS
79
IMPRESSIONS
727
CTR
10.8%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.