Client :
Willett Public Affairs
Monthly Maintenance Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for October
Click Rate Analysis:
Impresion: For the website "Willet Public Affairs," this month has recorded 744 impressions, indicating that users are viewing the site in search results. While this level of visibility is positive, it suggests that engagement may have slightly decreased compared to the previous month. An impression refers to the number of times the website appeared in search results or was displayed to users, highlighting the site's presence in search engines.
Click: This month, Willet Public Affairs reported 82 clicks, reflecting a 30% growth compared to the previous month. While this increase is encouraging, it also highlights potential areas for further enhancement. It may be beneficial to analyze the effectiveness of the website’s meta titles and descriptions to ensure they are engaging enough to attract even more clicks. Additionally, evaluating the relevance of the keywords driving impressions could help align the content with user intent, ultimately maximizing engagement and further increasing click-through rates.
Keyword Analysis:
The following keywords associated with the website have experienced a slight increase in performance compared to the previous month, indicating a positive trend in their visibility and relevance:
willett public affairs
anna torpey
perry ochacher
sohini bhattacharjee
newyorkwired com
This uptick suggests that users are increasingly searching for terms related to your content, which could lead to greater organic traffic.
Also, the following links of the website have drawn more clicks and traffic during the previous month:
https://www.willettpublicaffairs.com/accessibility-statement
https://www.willettpublicaffairs.com/post/willett-public-affairs-welcomes-sohini-bhattacharj
https://www.willettpublicaffairs.com/post/willett-public-affairs-welcomes-yoojin-han
On-page SEO:
he on-page SEO analysis for the Willet Public Affairs website reveals a solid score of 75. This score indicates that while the site has well-structured content, effective keyword usage, and optimized meta tags, there is still room for improvement to enhance user experience further and boost search rankings. By maintaining and improving these optimization efforts, Willet Public Affairs can attract more organic traffic and strengthen its online presence. Keeping the on-page score high is crucial for achieving better visibility and performance in search engine results.
Off-page SEO:
Back links: Willet Public Affairs currently boasts a total of 96 backlinks. These backlinks are essential for improving the website's authority and search engine ranking. Each backlink serves as a vote of confidence from other sites, indicating that they consider the content on Willet Public Affairs valuable and relevant. To enhance its online presence further, the website can focus on acquiring additional backlinks from related websites.
Linking domains: The website features 15 linking domains, which contribute to its credibility and visibility in the digital landscape. Having multiple linking domains is advantageous because it demonstrates that various reputable sources recognize and endorse the content of Willet Public Affairs. To build on this strong foundation, Willet Public Affairs should continue to foster more relationships with high and related linking domains.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Off-Page SEO: Off-Page SEO refers to the strategies and techniques used to improve a website's position in search engine rankings that occur outside of the website itself.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
14
LINKING ROOT DOMAINS
17
SPAM SCORE
1
GOOGLE CLICKS
82
IMPRESSIONS
744
CTR
11.02%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.