Website Report: Willett Public Affairs

Reporting Period: January 2026

### 📌 Overview

Willett Public Affairs demonstrated solid organic performance in January, with strong visibility driven by branded searches, leadership-related queries, and public affairs consulting terms. Engagement metrics show meaningful traction, supported by authoritative content and a healthy backlink profile within the U.S. market.

### ✨ Executive Summary

January performance highlights Willett Public Affairs’ growing digital presence, particularly around team visibility, firm updates, and public policy achievements. Branded and name-based searches continue to drive impressions, while consulting-related keywords indicate increasing relevance within the public affairs and strategic advisory space.

### 🔗 Domain Strength & Backlink Profile

Willett Public Affairs maintains a stable and trustworthy SEO foundation:

• Domain Authority (DA): 12

• Authority Score: 5

• Spam Score: 1%

• Referring Domains: 117

• Backlinks: 225

• Distribution by Country: US

👉 The strong referring domain count supports credibility and reinforces authority for branded and industry-specific searches.

### 📈 Organic Search Performance

January search performance shows consistent engagement:

• Clicks: 83

• Impressions: 1,238

👉 The click-to-impression ratio reflects strong relevance for branded, leadership, and consulting-related queries.

### 🔑 Top Keywords (January)

Top-performing keywords for the month include a mix of branded, navigational, and industry terms:

• “anna torpey” — +15
  Total: 22 impressions

• “diane barrett current updates, latest” — +15
  Total: 15 impressions

• “public affairs consulting” — +8
  Total: 9 impressions

• “albany strategic advisors” — +5
  Total: 5 impressions

• “public affairs consulting firm” — +5
  Total: 6 impressions

👉 These keywords highlight strong interest in leadership, firm credibility, and professional public affairs services.

### 📄 Top Visited Pages (January)

The following pages attracted the highest engagement this month:

• Team Page:
  https://www.willettpublicaffairs.com/team

• Firm Update – New Team Member:
  https://www.willettpublicaffairs.com/post/willett-public-affairs-welcomes-yoojin-han

• Policy Impact Announcement:
  https://www.willettpublicaffairs.com/post/governor-hochul-signs-willett-priority-bills-into-law

👉 These pages reinforce trust, transparency, and demonstrated policy impact—key decision factors for public affairs clients.

### 🧠 Content & Search Intent Insights

Search behavior suggests users are primarily interested in:

• Leadership and team credibility

• Firm updates and announcements

• Proven public policy and legislative outcomes

• Professional public affairs consulting services

👉 This aligns strongly with Willett’s content focus on people, impact, and authority.

### ⚙️ On-Page SEO & Technical Observations

Overall SEO health is solid:

• On-Page SEO: Branded and leadership content is performing well, particularly team and announcement pages.

• Technical SEO: A strong backlink profile supports discoverability and ranking stability for competitive consulting terms.

👉 Additional internal linking between service pages, blog posts, and team profiles could further strengthen authority flow.

### 🏆 Key Opportunities & Recommendations

To build on January’s performance:

• Expand Service-Focused Content: Strengthen pages targeting “public affairs consulting” and related service keywords.

• Leverage Leadership Visibility: Create or expand individual profile content to capture more name-based searches.

• Highlight Policy Wins: Continue publishing timely updates tied to legislative and regulatory outcomes.

• Improve Internal Linking: Connect blog posts and announcements directly to service offerings.

👉 Willett Public Affairs is well-positioned to convert growing organic visibility into high-value inquiries by reinforcing service relevance and showcasing proven results.