Client :
Willett Public Affairs
Monthly Maintenance Report | Nov 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
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ENGINES & SCRIPTS
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🌐 Website Report: Willett Public Affairs
Reporting Period: November 2025
📌 Overview
Willett Public Affairs experienced solid growth in organic visibility throughout November, driven by increased interest in key personnel and niche public affairs–related searches. With rising impressions and a strong focus on specialized policy content, the site continues to attract audiences seeking expertise in New York–based public affairs and advisory services.
✨ Executive Summary
The website’s SEO health remains stable, supported by a clean domain profile and consistent user engagement. Significant increases in branded and name-based search queries indicate expanding recognition of the firm’s leadership and recent announcements. As content continues to amplify organizational achievements and policy milestones, Willett Public Affairs is well-positioned to deepen its presence within the public affairs landscape.
🔗 Domain Strength & Backlink Profile
Current domain metrics reflect a trustworthy and steadily growing online footprint:
Authority Score: 4
Domain Authority (DA): 12
Backlinks: 192
Referring Domains: 96
Spam Score: 1%
Distribution by Country: US
👉 These indicators highlight a clean and credible domain foundation, aligned with the firm’s professional positioning.
📈 Organic Search Performance
Impressions: 1,013
Clicks: 86
👉 The site continues to generate meaningful engagement, with strong visibility for leadership-driven and firm-specific queries.
🔑 Top Queries
Keyword performance this month shows increasing discovery around advisors and firm-related searches:
“sohini bhattacharjee” — +26 (66 total impressions)
“public affairs firms nyc” — +25 (28 total impressions)
“diane barret” — +11 (19 total impressions)
“diane barrett” — +9 (46 total impressions)
“peter rescigno” — +8 (15 total impressions)
👉 Rising visibility for these terms demonstrates expanding authority tied to recent announcements and personnel updates.
📄 Top Linking Pages
The most influential backlinks this month stem from high-engagement news and announcement posts:
Willett Public Affairs secures final legislative approval for Pratt Landing project
Welcoming Diane Barrett, Healthcare Policy Senior Advisor
Welcoming Sohini Bhattacharjee
👉 Content focused on achievements and leadership updates continues to drive external visibility and link equity.
⚙️ On-Page SEO & Technical SEO
On-Page SEO:
Current content performs well with strong alignment to branded and professional search intent. Increasing internal links between announcement posts and service pages can enhance authority flow and user engagement.
Technical SEO:
A low spam score and stable crawlability support healthy performance. Maintaining fast load times and accessibility will continue reinforcing positive user experience.
🏆 Key Achievements & Next Steps
Willett Public Affairs continues to build momentum through strategic communication and thought leadership. To strengthen growth in the coming months, we recommend:
Content Expansion: Publish policy insights, case studies, and impact-focused articles to broaden keyword reach.
Internal Linking: Connect personnel announcements to service offerings and expertise areas.
Keyword Optimization: Capitalize on rising branded searches by enhancing bio pages and schema markup.
Authority Growth: Pursue targeted backlinks from policy, civic, and regional publications.
👉 With continued visibility and strategic content development, Willett Public Affairs is well-positioned to elevate its digital authority within the public affairs and policy advisory sector.
SEO & ANALYTICS
DOMAIN AUTHORITY
12
LINKING ROOT DOMAINS
4
SPAM SCORE
1%
GOOGLE CLICKS
86
IMPRESSIONS
1013
CTR
8.48%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.