Monthly Website Performance Report: Willett Public Affairs

Reporting Period: June 2025

1. Executive Summary

This month's report for Willett Public Affairs (willettpublicaffairs.com) highlights a robust online presence and strong foundational metrics. Your website maintains a solid Authority Score of 5 and a strong Domain Authority of 10, supported by an excellent backlink profile with 168 backlinks from 75 referring domains. We are consistently generating over 1,200 impressions in search results and have accumulated 49 clicks, demonstrating good visibility and initial user engagement. Content related to public affairs in New York and profiles of key personnel are showing positive increases in impressions, affirming your relevance in the field.

2. Overall Performance Summary

Willett Public Affairs is successfully building its digital footprint, with key metrics indicating a stable and authoritative online presence. The website is effectively reaching a broad audience interested in lobbying and public affairs, particularly within specific geographical areas and related to notable individuals. This consistent visibility and the strong performance of key content pieces are crucial for reinforcing your brand as a leader in government relations.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Impressions:
  Current: 1,230
  Explanation: Impressions signify the number of times your website's content appeared in search results. Consistently generating over 1,200 impressions is a strong indicator of your site's visibility and its ability to be discovered by potential clients and partners searching for relevant services.

• Clicks:
  Current: 49
  Explanation: Clicks represent the number of times users clicked on your website's link from the search results to visit your pages. Achieving 49 clicks demonstrates that your search listings are compelling enough to drive direct traffic to your site, indicating user interest in your offerings.

• Authority Score (AS):
  Current: 5
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 5 indicates a strong, established online authority, which is vital for achieving higher search rankings.

• Backlinks & Referring Domains:
  Total Backlinks: 168
  Referring Domains: 75
  Linking Domains: 37
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. Having an impressive 168 backlinks from 75 unique referring domains, with 37 distinct linking domains, signifies a robust and trustworthy link profile. This strong network enhances your website's credibility and search engine ranking power.

• Domain Authority (DA):
  Current: 10
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 10 is an excellent indicator of your website's strong potential to rank for relevant keywords in the public affairs sector.

• Spam Score:
  Current: 1%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is excellent news! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.

4. Content & Keyword Highlights

This section focuses on the specific search queries users are making and which of your pages are gaining the most traction.

• Top Performing Queries (What People Are Searching For):Your website is effectively capturing attention for key queries related to your public affairs services.
  "albany new york lobbying firm": ↑ 15 impressions (Total: 21 impressions) - Demonstrates strong local visibility for a highly relevant service.
  "diane barrett": ↑ 11 impressions (Total: 21 impressions) - Indicates interest in specific individuals associated with your firm.
  "willett-pr": ↑ 11 impressions (Total: 31 impressions) - Shows recognition for your specific firm name.
  "public affairs firm new york": ↑ 9 impressions (Total: 105 impressions) - Further solidifies your presence for broad, location-specific service searches.
  "new york chiropractic council": ↑ 8 impressions (Total: 8 impressions) - Highlights the successful targeting of specific client-related terms.
  Insight: The performance of these queries confirms that Willett Public Affairs is successfully connecting with users seeking precise information about lobbying firms, key personnel, and specific client-related topics, particularly within the New York area.

• Top Performing Pages (What Content is Being Seen):Several pages on your website are resonating strongly with search users, driving significant impressions.
  "/post/willett-public-affairs-welcomes-diane-barrett-healthcare-pol...": ↑ 97 impressions (Total: 143 impressions) - This page is a top performer, indicating high interest in news and personnel updates.
  "/post/willett-again-recognized-as-a-leading-government-relations-fi...": ↑ 22 impressions (Total: 41 impressions) - Showcases success in promoting firm achievements and recognitions.
  "/post/willett-public-affairs-welcomes-anna-torpey-as-new-research...": ↑ 16 impressions (Total: 44 impressions) - Another strong performer related to new team members, driving engagement.
  "/post/ochacher-leads-electrical-contractor-delegation-to-lobby-on-...": ↑ 12 impressions (Total: 19 impressions) - Demonstrates effective visibility for specific client success stories.
  "/post/willett-public-affairs-client-josh-morrison-recognized-for-his-lif...": ↑ 8 impressions (Total: 11 impressions) - Reinforces the impact of client-focused content.
  Insight: The success of these pages, particularly those related to firm news, personnel, and client highlights, underscores the effectiveness of your content strategy in communicating your firm's expertise and value.

5. Geographic Reach

Currently, our organic search traffic is predominantly from the United States, accounting for 0% of our total traffic, though 7 of 9 total keywords discovered globally are from the US. It's encouraging to note that your website's keywords are also being found in search results in Brazil (1 keyword) and Turkey (1 keyword), even if no traffic has materialized from these regions yet. This indicates potential for future international expansion as your authority and rankings improve.

6. Recommendations & Next Steps

To build on this month's positive performance, we recommend focusing on the following:

• Amplify Personnel and Firm News: Given the strong performance of pages introducing new team members and firm recognitions, continue to regularly publish similar updates. Consider interviews, deeper dives into expertise areas, or behind-the-scenes content.

• Target Location-Specific Keywords: Your strong performance for "Albany New York lobbying firm" indicates successful local targeting. Continue to build out content and local SEO efforts for other key geographic areas where your services are offered.

• Content Diversification for Key Queries: Explore developing different content formats (e.g., short videos, infographics, detailed guides) around top-performing queries like "public affairs firm New York" to capture a wider audience and enhance engagement.

7. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Impressions: The total number of times your website's content (e.g., a page or article) appeared in search engine results for various queries.

• Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Linking Domains: Refers to the number of unique domains that link to your site. Often used interchangeably with Referring Domains.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.

• Queries: The actual words or phrases that users type into search engines when searching for information.