Client :
Willett Public Affairs
Monthly Maintenance Report | Oct 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Willett Public Affairs
Reporting Period: October 2025
📌 Overview
Willett Public Affairs continues to demonstrate steady online visibility and engagement, showing consistent growth in its search presence. The firm’s online footprint reflects credibility and relevance within the public affairs and policy communication sector, supported by a clean backlink profile and low spam score.
✨ Executive Summary
In October, Willett Public Affairs maintained stable SEO performance with consistent traffic and rising impressions. While the authority score remains modest, the website’s visibility for key names and policy-related content is strengthening, particularly through blog and case study pages. Continued focus on thought leadership and strategic SEO improvements will further establish the firm as a trusted voice in the industry.
🔗 Domain Strength & Backlink Profile
Willett Public Affairs’ domain remains in good standing, with healthy SEO fundamentals:
Authority Score: 4
Backlinks: 193
Referring Domains: 96
Domain Authority (DA): 12
Spam Score: 1%
Distribution by Country: US, TR
👉 These metrics indicate an early-stage but clean and reliable SEO foundation, with growing recognition across multiple regions.
📈 Organic Search Performance
Impressions: 785
Clicks: 68
👉 The site maintains solid engagement levels, with stable click-through performance reflecting steady user interest in public affairs and policy-related content.
🔑 Top Queries
The website is ranking for several name-based and professional recognition keywords, reinforcing its authority in the public policy field:
“alyssa sawicki” – +16 (16 total impressions)
“diane barrett” – +9 (30 total impressions)
“rochelle i pratt” – +7 (13 total impressions)
“perry ochacher” – +6 (22 total impressions)
“anna torpey” – +4 (19 total impressions)
👉 These rankings highlight the site’s growing reputation for individual expertise and leadership recognition within its team.
📄 Content Engagement
The most visited pages this month showcase the firm’s strength in storytelling, recognition, and results:
Willett Public Affairs Welcomes Diane Barrett, Healthcare Policy Senior Advisor
Case Studies Page
Willett Public Affairs Recognized on City & State’s Westchester Power 100 Ranking
👉 These results indicate that news updates and case study-driven content continue to attract and retain visitor attention.
⚙️ On-Page SEO & Technical SEO
On-Page SEO: The website is performing well with optimized metadata and relevant naming conventions. Continued use of structured headings and cross-links between case studies and blog posts will improve overall engagement.
Technical SEO: The site loads efficiently with no major performance issues, maintaining mobile responsiveness and a healthy index profile.
🏆 Key Achievements & Next Steps
Willett Public Affairs continues to build credibility and visibility in the competitive field of public affairs. To strengthen its digital footprint, we recommend:
Content Expansion: Continue publishing articles highlighting policy achievements, team insights, and client success stories.
Internal Linking: Interlink between blog articles and case studies to enhance topical authority and visitor flow.
Authority Building: Increase outreach to industry publications and local directories to strengthen backlinks and visibility.
👉 With a strategic focus on expanding thought leadership and maintaining technical excellence, Willett Public Affairs is well-positioned for sustained SEO growth and long-term authority in the public affairs landscape.
SEO & ANALYTICS
DOMAIN AUTHORITY
12
LINKING ROOT DOMAINS
4
SPAM SCORE
1%
GOOGLE CLICKS
68
IMPRESSIONS
785
CTR
8.66%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.