Client :
willett public affairs
Monthly Maintenance Report | Sep 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Willett Public Affairs
Reporting Period: September 2025
📌 Overview
Willett Public Affairs has seen positive engagement with solid improvements in search performance, clicks, and impressions. With strong visibility for both client names and branded terms, the website is showing that its strategic focus on public affairs and government relations is resonating well with the audience.
✨ Executive Summary
The site has made notable gains in visibility, especially around key clients and company-specific terms. The growing backlink profile and authority score further reflect its increasing credibility in the public affairs sector. The website's strong click-through rate also indicates a well-targeted audience engaged with relevant content.
🔗 Domain Strength & Backlink Profile
The website benefits from a solid SEO foundation with healthy backlinks and domain authority:
Authority Score: 4
Backlinks: 181
Referring Domains: 92
Domain Authority (DA): 12
Spam Score: 1%
👉 These results demonstrate authentic growth and healthy backlink diversity, providing the site with solid trust and recognition.
📈 Organic Search Performance
The website continues to perform well in organic search:
Impressions: 882
Clicks: 64
Click-Through Rate (CTR): 7.2%
👉 A strong CTR indicates that the site’s content is highly relevant to users who search for related public affairs and consulting services.
🔑 Top Queries
The website is ranking for client-specific and brand-driven queries, which reflects growing awareness and engagement:
“sohini bhattacharjee” – +15 (52 total impressions)
“peter rescigno” – +6 (8 total impressions)
“rochelle i pratt” – +6 (6 total impressions)
“felice farber” – +4 (12 total impressions)
“willett new york” – +4 (5 total impressions)
👉 These queries demonstrate growing brand recognition and specific client visibility.
📄 Content Engagement
The top visited pages reflect user interest in company services and client news:
👉 These results indicate that users are interested in company updates and client recognition, which enhances credibility and engagement.
⚙️ On-Page SEO & Technical SEO
SEO performance continues to be strong and effective:
On-Page SEO: The content structure is solid, with keyword-rich pages that align well with the target audience's search intent.
Technical SEO: The site is secure, mobile-optimized, and properly indexed, ensuring a seamless user experience.
🏆 Key Achievements & Next Steps
Willett Public Affairs is performing well across both branded and client-specific searches, with solid growth in visibility and engagement. To continue building momentum, we recommend:
Content Development: Continue publishing client success stories, industry insights, and public affairs best practices to attract more traffic.
Backlink Strategy: Strengthen the backlink profile by collaborating with industry publications, local news outlets, and policy-driven websites.
Local SEO: Optimize for location-based keywords to attract more local clients and enhance visibility in key regions like New York.
👉 With these strategies, Willett Public Affairs will continue to strengthen its position as a trusted public affairs and government relations firm.
SEO & ANALYTICS
DOMAIN AUTHORITY
12
LINKING ROOT DOMAINS
4
SPAM SCORE
1%
GOOGLE CLICKS
64
IMPRESSIONS
882
CTR
7.02%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.