Monthly Website Maintenance Report: Willett Public Affairs

Reporting Period: July 2025

We're pleased to present a positive overview of the performance and maintenance activities for Willett Public Affairs this past month. The site continues to demonstrate a strong and authoritative presence in the public affairs sector, effectively reaching its target audience and building valuable connections.

1. Executive Summary: Building Authority and Expanding Reach

Willett Public Affairs is consistently strengthening its online authority and expanding its reach within the public affairs landscape. With a solid Authority Score and a growing number of referring domains, the site is well-positioned as a trusted voice. The consistent impressions and clicks indicate effective communication and a clear pathway for engagement with potential clients and stakeholders. This month highlights a stable and positive trajectory for your digital presence!

2. Domain Strength & Backlink Profile: Reinforcing Credibility

Willett Public Affairs maintains a robust online foundation, reflecting its credibility and influence:

• Authority Score: 5 - A good Authority Score that signals trustworthiness and potential within the competitive public affairs sector.

• Backlinks: 181 - A strong number of backlinks, indicating significant external recognition and validation of your content and expertise.

• Referring Domains: 85 - An impressive count of unique websites linking to your site, showcasing a healthy and diverse backlink profile, which is excellent for SEO.

• Distribution by Country: Your backlinks are thoughtfully distributed across the US, BR (Brazil), and TR (Turkey), reflecting a broad and potentially international reach for your public affairs efforts.

• Domain Authority (DA): 12 - An encouraging Domain Authority score, indicating that your domain is recognized as a reputable source in its field.

• Spam Score: 1% - An outstandingly low spam score, which is a fantastic indicator of the high quality and integrity of your backlink profile, safeguarding your SEO performance.

3. Organic Search Performance: Connecting with Key Audiences

Willett Public Affairs is effectively connecting with its target audience through organic search, generating valuable impressions and clicks:

• Impressions: 1,627 - A consistent number of impressions, demonstrating that your website is frequently appearing in search results for relevant queries. This is great for visibility!

• Clicks: 45 - A positive number of clicks, indicating that users are finding your listings compelling and are actively visiting your site.

Top Queries: Attracting Highly Relevant Interest

Your website is successfully capturing attention for highly specific and valuable search queries, indicating strong alignment with user intent for public affairs services:

• "public affairs services new york": This query generated a total of 151 impressions, showing strong visibility for a key service in a crucial geographic area. The +88 suggests a very positive increase in impressions for this vital term, indicating growing interest.

• "public affairs firm new york": With 140 total impressions, your site is highly visible for users specifically seeking firms in New York. The +34 further highlights positive momentum for this important business-related search.

• "sohini bhattacharjee": Accumulating 56 total impressions, this query indicates a strong personal brand or interest in specific individuals associated with your firm. The +29 is excellent, showing increasing recognition.

• "lobbying firm new york": Achieving 28 total impressions, your site is appearing for users specifically seeking lobbying services in New York. The +21 is a great sign of increasing visibility for this service.

• "ny lobbying firm": With 19 total impressions, this query further confirms your visibility for a highly relevant, location-specific search term. The +17 indicates solid growth in this area.

4. Content Engagement: Showcasing Expertise and Relevance

Your content is clearly resonating with visitors, highlighting key aspects of your firm and relevant industry news. The most visited pages indicate strong user interest:

• https://www.willettpublicaffairs.com/ - Your homepage continues to be the primary entry point, effectively welcoming new visitors and providing an overview of your services.

• https://www.willettpublicaffairs.com/post/george-latimer-defeats-jamaal-bowman-in-ny-16-congressional-primary - This news-oriented blog post being highly visited demonstrates that your firm's commentary on current political events is highly engaging and relevant to your audience. This is excellent for establishing thought leadership!

• https://www.willettpublicaffairs.com/team - High traffic to your 'Team' page indicates strong user interest in learning about the experts behind Willett Public Affairs, building trust and personal connection.

5. Key Achievements & Next Steps: Cultivating Continued Influence

This month's maintenance efforts have solidified Willett Public Affairs' strong digital footprint. The consistent visibility for highly relevant, geographically targeted queries, coupled with strong content engagement, positions the firm for continued influence and client acquisition.

Looking Ahead (Positive Recommendations):

• Content Strategy Expansion: Capitalize on the success of your news-related content by regularly publishing insights on current affairs and relevant industry developments.

• Service Page Optimization: With strong interest in specific services and locations, consider further optimizing service pages for specific "firm [location]" or "services [location]" keywords.

• Team Page Enhancement: Given the high traffic to the 'Team' page, explore adding more detailed bios, case studies, or client testimonials to further build credibility and connection.

• Targeted Outreach: Continue efforts to acquire high-quality backlinks from authoritative news sites, industry publications, and legal/political blogs to further boost your Authority Score.

We are confident that by building on this solid foundation, Willett Public Affairs will continue to grow its online presence and strengthen its position as a leader in the public affairs industry!

Glossary of Terms

• Authority Score (Semrush): Evaluates a domain's overall influence and trustworthiness (out of 100).

• Backlinks: Links from other websites pointing to your website, signaling value to search engines.

• Referring Domains: The number of unique websites linking to your site.

• Domain Authority (Moz): Predicts how likely a website is to rank (on a 100-point scale).

• Spam Score (Moz): Estimates the likelihood of low-quality backlinks (lower percentage is better).

• Impressions: How many times your site appeared in search results.

• Clicks: How many times users clicked on your site from search results.

• Top Queries: Specific search phrases users typed to find your site.