Client :
Willet Public Affairs
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: www.willettpublicaffairs.com
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of Willett Public Affairs' website performance, focusing on SEO, website health, and technical insights. The website has a strong CTR (10.79%), indicating high engagement. However, improvements in on-page SEO (75/100) and domain authority can further boost search visibility and organic traffic.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 16
Brand Authority: 1
Total Clicks: 95
Total Impressions: 880
Click-Through Rate (CTR): 10.79%
Number of Backlinks: 106
Number of Linking Domains: 35
On-Page SEO Score: 75/100
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 95 clicks, demonstrating steady traffic.
880 impressions indicate potential growth with increased content optimization.
3.2 Click-Through Rate (CTR)
A 10.79% CTR is excellent, showing that users are highly engaged with search results.
3.3 Backlink Profile & Authority
106 backlinks from 35 domains contribute to SEO strength.
Brand authority remains at 1, suggesting further credibility-building efforts through authoritative link-building.
3.4 Spam Score & Root Domain Score
Spam Score is low (1%), ensuring a strong trust factor.
Root Domain Score of 16 reflects moderate domain strength with room for improvement.
4. Top 5 Linking Queries
The following are the most valuable queries driving backlinks to the website:
Public affairs lobbying
Public affairs services Albany NY
Public relations firm Albany NY
Public affairs company Albany NY
Sohini Bhattacharjee
Analysis: The website ranks well for public affairs and lobbying-related services in Albany, NY. Additional localized SEO and content targeting can enhance these rankings further.
5. Top 3 Most-Visited URLs
Willett Public Affairs Welcomes Back Esteban Maccera as Senior Vice President
George Latimer Defeats Jamaal Bowman in NY-16 Congressional Primary
Matt Lesieur Departs Willett Public Affairs for Executive Position with Willett Client VillageCare
Insights:
The top-performing pages are news-related posts, highlighting the impact of timely and relevant content.
Expanding industry-related blog content can help maintain user engagement and SEO performance.
6. On-Page SEO Performance
On-Page SEO Score: 75/100, indicating room for optimization.
Areas for improvement:Improve internal linking to strengthen page authority.
Optimize meta descriptions and title tags for better search visibility.
Enhance technical SEO, including structured data and mobile usability improvements.
7. Recommendations & Action Plan for Next Month
✅ Performance Goals:
Increase organic clicks.
Grow backlinks from 106 to 130+.
Improve on-page SEO score from 75 to 85+ with structured optimizations.
8. Conclusion
The website is performing well in terms of engagement (high CTR) but has opportunities for growth in SEO authority, on-page optimization, and content expansion. Implementing the suggested strategies will strengthen Willett Public Affairs' online presence and visibility in the industry.
SEO & ANALYTICS
DOMAIN AUTHORITY
10
LINKING ROOT DOMAINS
16
SPAM SCORE
1%
GOOGLE CLICKS
95
IMPRESSIONS
880
CTR
10.79%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.