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Client :
Willet Public Affairs
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly Maintenance Report — April

Prepared by Adicator


Overview

This report summarizes the website performance for Willett Public Affairs over the month of April. Key performance areas include SEO health, domain authority, backlink profile, website traffic, top queries, and most visited pages.


Performance Summary

  • On-Page SEO Score: 75

  • Domain Authority (DA): 10

  • Spam Score: 1%

  • Clicks: 74

  • Impressions: 780

The website maintains a moderate on-page SEO score of 75%, indicating room for improvement in content optimization, page structure, or technical SEO elements. The Domain Authority score is currently at 10, reflecting the site’s developing online presence. A very low spam score of 1% shows a clean and credible backlink profile.

Traffic mainly comes from the United States and Brazil.


Top Queries

The top search queries bringing users to the website were:

  • public affairs lobbying
    +26 impressions
    Total: 26 impressions

  • public affairs firm new york
    +19 impressions
    Total: 19 impressions

  • perry ochacher
    +8 impressions
    Total: 28 impressions

  • public affairs new york
    +6 impressions
    Total: 8 impressions

  • statewide public affairs
    +4 impressions
    Total: 6 impressions


Top Linking Pages

The website currently benefits from 105 backlinks across 22 unique linking domains, which is a strong foundation for future SEO improvements.


Top Visited URLs

The most visited pages during April were:


Recommendations for Next Month

  • Improve On-Page SEO: Optimize content, improve page load speed, enhance internal linking, and update meta tags to boost the on-page score closer to 90+.

  • Content Strategy: Publish more blog posts or press releases, especially focusing on "public affairs" topics, to align with search queries bringing traffic.

  • Authority Building: Target authoritative publications and industry-specific websites for guest posting and mentions to increase the Domain Authority.

  • International Strategy: Explore why Brazil is generating traffic and whether it’s worth optimizing for broader regional or multilingual SEO.


Glossary of Terms

  • On-Page SEO Score: A measurement of how well a page is optimized internally for search engines, including elements like keywords, content structure, mobile usability, and page speed.

  • Domain Authority (DA): A score developed by Moz predicting how well a website will rank on search engines, based on backlink quality and other ranking factors.

  • Spam Score: An estimate of the likelihood a domain might be penalized based on its backlink patterns and overall SEO profile; lower scores are better.

  • Backlinks: Links from external websites pointing to the website, helping boost trust and search rankings.

  • Linking Domains: Unique domains that contain backlinks to the website.

  • Clicks: The number of times users clicked through to the website from search engine results.

  • Impressions: The number of times the site’s pages appeared in search results.

  • Top Queries: Search phrases that led to the website appearing in search results.

  • Top Visited URLs: Pages on the website that received the highest number of visits during the month.

SEO & ANALYTICS
DOMAIN AUTHORITY
5
LINKING ROOT DOMAINS
10
SPAM SCORE
1%
GOOGLE CLICKS 
74
IMPRESSIONS
780
CTR
9.48%
GOOGLE ADS CAMPAIGN
CLICKS
​
IMPRESSIONS
​
AVG.CPC
​
CTR
​
AD OPTIMIZATION SCORE
​
CAMPAIGN COST
​

FAQS

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-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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