Client :
Willet Public Affairs
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔

Website Monthly Maintenance Report
Business Name: Willet Public Affairs
Website: https://www.willettpublicaffairs.com/
Month: January
Overview
This report provides an analysis of the website’s performance for the month of [Insert Month]. It includes key insights into on-page SEO, search engine visibility, user engagement, backlink profile, and domain metrics. The report also highlights areas of improvement and recommendations for future growth.
1. On-Page SEO Score
Current Score: 76
Remarks: The on-page SEO score indicates that while the website has a solid structure, there are opportunities for optimization. Improvements in meta tags, keyword usage, content structure, and technical SEO elements could help further enhance rankings and visibility.
2. Search Queries
Query
Esteban Maccer
Public relations firm Albany N
Public affairs company New York
Perry Ochacher
Somos Puerto Rico 2023
Remarks: The website has seen a 19% increase in clicks, indicating improved visibility and engagement. The top-performing queries suggest a strong association with public relations and public affairs services. Expanding content around these high-performing search terms could further boost rankings and traffic.
3. User Engagement Metrics
Total Clicks: 95
Total Impressions: 875
Average CTR: 10.85%
Remarks: The website’s CTR is performing well, suggesting that meta descriptions and title tags are effectively capturing user interest. To further enhance engagement, improvements in on-page content, call-to-action elements, and structured data could be beneficial.
4. Backlink Profile
Number of Backlinks: 105
Linking Domains: 18
Remarks: The backlink profile is strong, with a diverse set of referring domains. These backlinks contribute to higher domain authority and search visibility. Further high-quality link acquisition, particularly from industry-related sources, could enhance credibility and search rankings.
5. Domain Metrics
Domain Authority (DA): 17
Spam Score: 1%
Remarks: The low spam score (1%) indicates a healthy and organic link-building strategy. The domain authority of 17 is a stable foundation, but additional high-authority backlinks and content optimizations will be necessary for continued growth.
Summary and Recommendations
Key Achievements:
19% increase in clicks, showing improved visibility in search results.
Strong CTR (10.85%), indicating effective metadata and relevant content.
Stable domain authority (17) with a strong backlink profile (105 backlinks).
Low spam score (1%), ensuring a clean SEO strategy.
Areas for Improvement:
Enhance on-page SEO by optimizing title tags, meta descriptions, and content structure.
Increase high-quality backlinks from authoritative public relations and industry-specific websites.
Expand content strategy to target additional long-tail and high-intent keywords.
Action Plan for Next Month:
Optimize existing content for top-performing keywords and improve readability.
Expand link-building efforts by securing guest posts and partnerships with authoritative sources.
Enhance technical SEO, including page speed optimization and schema markup improvements.
Conclusion
The website is making steady progress in search visibility, user engagement, and backlink acquisition. Continuing efforts in on-page SEO, content strategy, and link-building will further strengthen the website’s rankings and visibility in the coming months. By implementing the recommended actions, we aim to achieve continued growth and improved performance in the next reporting period.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
17
SPAM SCORE
1%
GOOGLE CLICKS
95
IMPRESSIONS
875
CTR
10.85%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.