Client :
Willet Public Affairs
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Willet Public Affairs
Click-Through Rate (CTR) Analysis:
This month, the Willet Public Affairs website recorded 694 impressions, indicating strong visibility and relevance in search engine results. This high level of exposure means the website is frequently appearing for related search queries, giving it an excellent opportunity to attract potential clients. With 73 clicks this month, the site has achieved a solid CTR, demonstrating good engagement and interest from users. To continue building on this success, consider refining meta titles and descriptions to make them even more compelling and aligned with user intent. Analyzing the performance of high-traffic keywords and further optimizing content could help boost the CTR even more and drive additional valuable traffic.
Keyword Performance:
Several keywords associated with Willet Public Affairs have experienced positive growth, indicating that the site is becoming more relevant to user searches. Keywords like "sohini bhattacharjee," "public affairs and lobbying," "newyorkwired com," "public affairs company," and "public affairs firm" have gained traction, signaling increased interest in the services provided by the website. This uptick in keyword visibility suggests the site is well-aligned with the search terms potential clients are using, and with continued optimization, it can attract even more organic traffic.
Additionally, the following pages on the website have seen notable traffic this month:
https://www.willettpublicaffairs.com/post/westchester-political-veteran-joins-willett-public-affairs
https://www.willettpublicaffairs.com/post/willett-public-affairs-welcomes-sohini-bhattacharj
On-Page SEO:
The on-page SEO score for the Willet Public Affairs website is 75, indicating a solid optimization foundation. The site features well-structured content, relevant keywords, and optimized meta tags, all of which contribute to a positive user experience. To maintain this momentum and further improve search rankings, continuous attention to refining content and optimizing metadata is recommended. Focus on maintaining keyword relevance, ensuring content quality, and strategically utilizing internal linking to further enhance SEO performance and boost organic traffic.
Off-Page SEO:
The website has 94 backlinks, a crucial element for building authority and improving search rankings. These backlinks serve as endorsements from other reputable sites, signaling to search engines that the content on Willet Public Affairs is valuable and credible. The site also benefits from 14 linking domains, which adds to its overall domain authority. To strengthen the website’s SEO even further, consider acquiring additional backlinks from relevant and high-authority websites. This will help increase both the site’s domain authority and its visibility in search engine results.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that occur outside of the website, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's credibility and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
17
SPAM SCORE
1
GOOGLE CLICKS
73
IMPRESSIONS
694
CTR
10.51
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.