Client :
Vosh Video Vision
Monthly Maintenance Report | Jan 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
77
IMPRESSIONS
717
AVG.CPC
$1.83
CTR
10.74%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$141
Activities Performed in January:
During this month, after reviewing the overall campaign performance, we concluded that the Event ad group was not delivering satisfactory results due to low keyword search volume. In addition, this ad group was triggering ads for irrelevant search queries. As a result, we decided to pause the Event ad group so its allocated budget could be redistributed among the remaining ad groups for more efficient spending.
Following this adjustment, the keywords in the Home Theater & Media Room ad group were changed from Phrase Match to Exact Match in order to attract more targeted traffic and ensure clicks were generated only from highly relevant searches. Additionally, the following keywords were added to the search keyword list for this ad group:
[home av installation near me]
[home theater services near me]
[home theatre company]
[home theatre installation near me]
Additional Routine Google Ads Maintenance Tasks:
Ongoing monitoring of campaign performance and ad delivery
Regular review of search term reports to identify and exclude irrelevant queries
Budget monitoring and spend control to prevent inefficient allocation
Bid and CPC performance review to maintain cost efficiency
Monitoring clicks and impressions to ensure stable and consistent performance
General account health checks to ensure compliance with Google Ads policies
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.