Client :
Vosh Video Vision
Monthly Maintenance Report | Nov 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
46
IMPRESSIONS
430
AVG.CPC
$2.55
CTR
10.7%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$117
November Activities & Campaign Performance
At the beginning of November, your campaign was launched with the following five ad groups:
AV Rental
Events
AV Installation
Video Deposition Services
Home Theater & Media Room
To accurately determine the appropriate CPC levels for the selected keywords, we initially set the daily budget at $20. Once CPCs stabilized at approximately $2.7, we reduced the daily budget to $5, based on your request, to ensure the monthly spend does not exceed $150.
Throughout the month, the campaign was actively monitored, and several irrelevant search terms that were triggering your ads were added to the Negative Keywords list. Some of these terms include:
-[basement theatre room ideas]
-[perfect home theater]
-[renting video equipment near me]
-[best home theatre system for small rooms]
-[encore av]
-[home theatre gaming setup]
-[how to build a home surround sound system]
These updates help prevent irrelevant traffic and ensure your budget is focused on high-intent users.
Planned Actions for December
In December, our goal is to switch the current Manual CPC bidding strategy to Maximize Clicks. This adjustment will help lower CPCs further and increase the total number of clicks within your existing budget. This will allow us to maximize traffic while maintaining cost efficiency.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.