Client :
The Remedy Room
Google Ads Report | July 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
426
IMPRESSIONS
30.2 K
AVG.CPC
$0.81
CTR
1.41%
AD OPTIMIZATION SCORE
98.5%
CAMPAIGN COST
$346
Some parts of the campaign are Not eligible, causing the ads not to be displayed correctly to all users. Next month, we will work on fixing all these issues and optimizing the campaign.
Actions Taken for Campaign Optimization in July
Last month, we analyzed and monitored the words that triggered your ads so that we could optimize them for next month. By analyzing and examining various cases, we identified the reasons for the Not Eligible of advertisements and we plan to fix it next month.
Planned Optimizations for Next Month
1. Fixing Not Eligible Issues:
fix the issues to ensure proper ad display.
2. Negative Keywords for Irrelevant Terms:
Identify and negate irrelevant keywords that have increased campaign costs.
3. Adding Relevant Keywords:
Add more relevant keywords to the search list for better targeting of users.
4. Changing Match Types for Keywords:
Change match types from Broad Match to Phrase Match or Exact Match to improve accuracy and reduce costs. In broad match, ads appear for related and varied searches, while in phrase match, ads show only for searches containing the exact phrase in the specified order.
5. Optimizing Bid Strategy:
Optimize the bid strategy to lower advertising costs and ensure ads appear for keywords that drive conversions. In Google Ads, a bid is the maximum amount an advertiser is willing to pay for a click on their ad.
6. Optimizing Ad Titles:
Optimize ad titles to increase the click-through rate (CTR).
Conclusion
By implementing these changes and optimizations, we expect to improve the campaign's performance and achieve better results in the coming month.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.