Client :
The Remedy Room
Google Ads Report | September 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
362
IMPRESSIONS
19.7K
AVG.CPC
$0.68
CTR
1.84%
AD OPTIMIZATION SCORE
99%
CAMPAIGN COST
$248
Campaign Performance Report - September
Actions Taken in September:
The previous campaign was paused, and a new campaign was launched with a Manual CPC strategy. This approach ensures that your ads are not shown for irrelevant keywords, preventing unnecessary costs.
The advantage of the new strategy over the previous one is that we have control over the Max CPC (maximum cost per click) for each keyword. This flexibility allows us to increase the Max CPC for keywords that are generating conversions, driving more results. For keywords that aren't converting well, we can lower the Max CPC to avoid wasting budget.
Since the new campaign is running with a Manual CPC strategy, we have been monitoring it daily throughout September, testing various Max CPC values to get the most clicks for the lowest cost.
The following keywords brought the most clicks last month:
comox valley acupuncture: 6 clicks
acupuncture near me: 3 clicks
acupuncture campbell river: 3 clicks
acupuncture comox: 3 click
Planned Actions for Next Month:
We will add new keywords to the Search Keyword list and further optimize existing ones to increase impressions.
To improve your Quality Score, we may add new content to your landing page and utilize the highest-impression keywords to reduce campaign costs and boost the Quality Score.
Glossary of Terms:
Manual CPC: A bidding strategy where we manually control the maximum amount you're willing to pay for a click on each keyword.
Max CPC: The highest amount you're willing to pay for each click on your ad for a particular keyword.
Conversions: Actions (like form submissions, purchases, or calls) that are valuable for your business and tracked as goals of the campaign.
Impressions: The number of times your ad is shown on Google search results.
Quality Score: A Google Ads metric that reflects the relevance of your ads, keywords, and landing pages, impacting your ad costs and position.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.