Client :
The Remedy Room
Google Ads Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
191
IMPRESSIONS
2.1K
AVG.CPC
$1.95
CTR
8.99%
AD OPTIMIZATION SCORE
90%
CAMPAIGN COST
$371
Google Ads Campaign Report - October
Campaign Status: In October, we optimized the new campaign, testing various CPC (cost-per-click) rates for keywords and identifying that the optimal CPC for your keywords is around $3. Certain keywords, like "acupuncture Campbell River," showed strong conversion rates, so their CPC was increased to drive higher conversions.
We aimed to boost the Search Impression Share of key terms to around 80%, meaning your ad was displayed in 80% of relevant searches. Additionally, your ads ranked in the top four positions in about 85% of searches, and reached the first position 65% of the time, indicating a strong campaign performance.
Actions Taken in October:
Weekly review of keywords, removing irrelevant terms, and adding relevant keywords to the search list.
Optimizing and increasing CPC to achieve the best results.
Next Month's Plan: Microsoft Clarity will be installed on your website to analyze user behavior and identify areas for improvement, which will support higher conversions. Please provide full access to your website for this installation. If you need guidance on granting access, feel free to ask.
Glossary:
CPC (Cost Per Click): The amount paid for each click on the ad.
Conversion: Turning a visitor’s action into a desired outcome, such as a purchase or signup.
Search Impression Share: The percentage of times your ad is shown relative to the number of relevant searches.
Microsoft Clarity: A tool for analyzing user behavior on the website.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.