Client :
The Crowsnest Gallery
Google Ads Report | August 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
267
IMPRESSIONS
58.9k
AVG.CPC
%0.66
CTR
0.45%
AD OPTIMIZATION SCORE
99%
CAMPAIGN COST
$177
Analysis and Actions Taken
During this period, we noticed that your ads were appearing for certain irrelevant search terms, which could lead to inefficient use of the advertising budget. To prevent this, we identified and added the following keywords to the negative keyword list:
[acupuncture]
[hijama cupping]
[herbal medicine]
[remadie]
[acupuncture courtenay bc]
[acupuncture and quit smoking]
Adding these negative keywords will help ensure that your ads are shown to more relevant audiences, improving the efficiency of your campaign.
Optimizations Implemented
We also made some optimizations to your ad headlines to improve their relevance and appeal. This is expected to increase the Click-Through Rate (CTR) and, subsequently, conversions in the coming months.
Future Plans
Currently, your campaign is operating under the "Maximize Conversions" strategy, which has resulted in relatively high click costs. To better control and potentially reduce these costs, we plan to switch to a "Manual CPC" strategy next month. This change will allow us to directly manage the cost per click and optimize the overall ad spend more effectively.
Glossary of Terms:
Clicks: The number of times your ad was clicked.
Impressions: The number of times your ad was displayed to users.
CPC (Cost-Per-Click): The average amount paid for each click on your ad.
CTR (Click-Through Rate): The percentage of impressions that resulted in a click.
Ad Optimization Score: A metric that reflects how well your ad follows best practices according to Google.
Negative Keywords: Words or phrases that prevent your ad from being shown in response to certain search terms, improving ad relevance.
Maximize Conversions Strategy: A bid strategy designed to get the most conversions within your budget, which can lead to higher click costs.
Manual CPC Strategy: A bidding strategy where you set your own maximum CPC, allowing for greater control over your ad spend.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.