Client :
The Crowsnest Gallery
Google Ads Report | July 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
322
IMPRESSIONS
32.3 K
AVG.CPC
$0.54
CTR
1%
AD OPTIMIZATION SCORE
77.1%
CAMPAIGN COST
$175
Campaign Overview
Last month, the campaign performed reasonably well. However, with the daily budget capped at $3, the number of clicks remains limited. If you wish to increase the number of clicks, please let us know so we can adjust the daily budget to enhance ad performance.
Actions Taken for Campaign Optimization in July
Last month, we analyzed and monitored the words that triggered your ads so that we could optimize them for next month.
Planned Optimizations for Next Month
1. Negative Keywords:
We will identify and negate irrelevant keywords that have triggered your ads to ensure they are not shown to non-target users.
2. Adding Relevant Keywords:
Relevant keywords will be added to the search list to better target the appropriate audience.
3. Changing Match Types:
The match type for keywords will be changed from broad match to phrase match to reduce advertising costs and accurately display ads to the target audience. In broad match, ads appear for related and varied searches, while in phrase match, ads show only for searches containing the exact phrase in the specified order.
4. Bid Strategy Optimization:
We will optimize the bid strategy to reduce costs and increase the number of clicks.
5. Ad Title Optimization:
Ad titles will be further optimized to increase the click-through rate (CTR). CTR (Click-Through Rate) is the percentage of people who click on an ad after seeing it.
Expected Outcomes
By implementing these changes, we anticipate improved campaign performance in the upcoming months. These optimizations are designed to reduce costs, increase relevant traffic, and enhance the overall return on investment.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.