Client :
Tame The Junglellc
Google Ads Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
34
IMPRESSIONS
275
AVG.CPC
$11.5
CTR
12.36%
AD OPTIMIZATION SCORE
97.2%
CAMPAIGN COST
$410
Google Ads Campaign Report - October
Campaign Status:
In October, we identified and added several key business-related terms to your keyword list, including "brush cutting services" and "blackberry removal service." Our efforts aimed to increase the search impression share of your keywords, which averaged about 95%. This means your ad appeared in 95% of user searches on Google. However, despite this high impression share, clicks remain below optimal levels, and our goal for the upcoming month is to boost your click volume.
Actions Taken in October:
Weekly review of keywords, removing irrelevant ones and adding relevant terms to the search keyword list.
Optimized and increased CPC to achieve the best results.
Revised ad headlines to drive more clicks and improve CTR (click-through rate).
Plan for Next Month:
In October, we installed the Microsoft Clarity tool on your website to analyze user behavior next month, identify areas for improvement, and increase conversions.
Glossary of Terms:
Search Impression Share: The percentage of times your ad was shown out of all potential searches.
CPC (Cost Per Click): The amount paid each time a user clicks on your ad.
CTR (Click-Through Rate): The ratio of clicks to impressions, measuring ad effectiveness.
Conversion: A desired action, like a purchase or sign-up, resulting from your ad.
Microsoft Clarity: A tool for tracking user behavior on your site to gain insights for optimization.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.