Client :
Tame The Junglellc
Google Ads Report | September 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
108
IMPRESSIONS
2.85K
AVG.CPC
$4.89
CTR
3.79%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$528
Campaign Performance Report - September
Actions Taken in September:
The previous campaign was paused, and a new campaign was launched with a Manual CPC strategy, and a daily budget of $100. This was done to ensure your ads are no longer displayed for irrelevant search queries, reducing unnecessary costs.
The keywords you requested, related to "reformer," were added to the Search Keyword list in the new campaign.
Occasionally, your ads were triggered by irrelevant keywords. Since we monitor your campaign daily, we quickly added these to the Negative Keywords list to prevent your ads from being displayed for such searches. Some of these irrelevant keywords included:
1-clearing contractors
2-yard waste haul away
3-haul away yard waste
4-remove debris from yard
Given that the new campaign is running with a Manual CPC strategy, we tested different Max CPC values for various keywords throughout September to achieve the highest number of clicks at the lowest cost.
The following keywords brought the most clicks to your campaign last month:
1-blackberry removal near me: 6 clicks
2-brush removal service: 4 clicks
3-land clearing near me: 3 clicks
4-overgrown yard cleanup service: 2 clicks
Planned Actions for Next Month:
We will be adding new keywords to the Search Keyword list, and we will continue optimizing existing keywords to increase impressions.
To improve your Quality Score, we may add new content to your landing page and focus on high-impression keywords. This will help lower your campaign costs and improve the overall performance.
Glossary of Terms:
Manual CPC: A bidding strategy where we manually set the maximum cost per click for each keyword.
Max CPC: The maximum amount you are willing to pay for each click on a specific keyword.
Negative Keywords: Keywords that we block from triggering your ads, ensuring they do not appear for irrelevant searches.
Impressions: The number of times your ad is displayed to users on the search engine results page.
Quality Score: A metric used by Google that measures the quality and relevance of your ads, keywords, and landing pages. A higher score can lead to lower costs and better ad positioning.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.