Key Actions and Improvements

1. Conversion Tracking:We adjusted the conversion tracking to focus on form submissions rather than page views. This will allow us to better understand which keywords are driving actual conversions.
   

2. Keyword Optimization:
   Unrelated keywords that had high impressions in the past month and were causing the ads to be less optimized were identified and added to the negative keywords list to prevent the ads from being triggered by these terms in the future. Some of these keywords include:[bamboo removal near me]
   [ivy removal seattle]
   [tree removal snohomish]
   [yard rubbish removal]
   [how much does it cost to remove a rhododendron]
   We also removed search terms that had no impressions to streamline the management of other keywords.
   

3. Exact Match Keywords:
   Keywords that received high impressions and clicks were added as exact match types. This allows for better management of the cost-per-click for these specific keywords. These keywords include:[brush clearing services near me]
   [brush removal near me]
   [land clearing services]
   [landscape debris removal near me]
   [brush cutting near me]
   [brush clearing near me]
   [forestry mulching near me]
   [brush cutting services]
   [brush removal service]
   

4. Ad Copy Optimization:We optimized the headlines by using more appropriate keywords, which increased the CTR. This improvement in ad relevance has also contributed to a higher Ad Score, ultimately reducing overall costs.
   

5. Conversion Tracking:Conversion tracking was fully reset and configured on your forms, ensuring that we accurately track which keywords are generating the highest conversion rates.
   

Performance Comparison with the Previous Month

• Click-Through Rate (CTR): Improved by 3.75% due to the ad copy optimizations and keyword refinements.

• Average CPC: Reduced by 0.25$, reflecting better budget management and more efficient bidding strategies.

• Total Clicks: We received approximately 30 more clicks compared to the previous month, indicating increased user engagement with the ads.

Next Steps

Moving forward, we will continue to monitor and refine the keywords and ad copy to ensure that the campaign remains highly relevant and cost-effective. Further adjustments to the bid strategies and negative keywords will be made as needed to optimize performance.

In the upcoming month, we plan to pause the current campaign and launch a new one utilizing a Manual CPC bidding strategy. This change will allow us to manage the cost-per-click more precisely, ensuring that our budget is spent more efficiently and maximizing the return on investment for each click.

Glossary of Terms

• Clicks: The number of times users clicked on the ad.

• Impressions: The number of times the ad was shown to users.

• Average Cost Per Click (CPC): The average amount paid for each click on the ad.

• Click-Through Rate (CTR): The percentage of impressions that resulted in a click. It is calculated by dividing the number of clicks by the number of impressions.

• Ad Optimization Score: A metric provided by Google Ads that reflects how well your ads, keywords, and landing pages are optimized for performance.

• Negative Keywords: Keywords that are excluded from triggering the ad, ensuring it only appears for relevant search queries.

• Exact Match: A keyword match type that allows your ad to show only when someone searches for the exact term or close variations of it.

• Conversion Tracking: A tool in Google Ads that tracks the actions users take after clicking on your ad, such as filling out a form or making a purchase.

• Manual CPC: A bidding strategy in Google Ads where you manually set the maximum amount you're willing to pay for each click. This method provides more control over your cost-per-click, allowing for precise budget management.