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Client :
StartRiteHomes
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly Maintenance Report — May

Prepared by Adicator


1. Overview

StartRite Homes had an exceptional performance in May, with a significant increase in impressions and clicks. The site is steadily gaining traction across valuable real estate and home-related keywords. Strategic blog content is playing a key role in driving visibility, proving the effectiveness of your ongoing SEO efforts.


2. Website Authority & Backlink Profile

  • Linking Domains: 10 — forming the early foundation of a trustworthy backlink network.

  • Domain Authority: Steady at 4, with great potential for growth through continued optimization.

  • Spam Score: Excellent at just 1%, indicating a safe and clean backlink environment.

  • Backlinks: 125 backlinks are actively supporting improved SEO visibility.


3. Traffic and Search Metrics

  • Authority Score: 7 — representing a rising reputation in a competitive industry.

  • Organic Search Traffic: 31 organic visits (↑244%) — strong indicator of growing discoverability.

  • Traffic Distribution: Primarily Canadian, well-aligned with the brand’s real estate niche and market focus.


4. Search Impressions & Clicks

  • Total Impressions: 11,049 (↑67%) — a remarkable growth in visibility.

  • Clicks: 128 (↑35%) — more users are actively engaging with your search listings.


5. Top Performing Queries

High-performing search terms include:

  • “alberta housing slowdown” — 201 impressions (↑201)

  • “sustainable building materials” — 80 impressions (↑80)

  • “insulation construction materials” — 130 impressions (↑49)

  • “commercial vs residential real estate investing” — 81 impressions (↑41)

  • “selling a home after divorce” — 43 impressions (↑38)


6. Top Performing Pages

Blog content continues to drive strong organic performance:

  • /post/how-to-negotiate-real-estate-commission-in-canada-a-complete-guide — 2,695 impressions (↑1,380)

  • /post/will-the-alberta-housing-market-crash-in-2025-a-comprehensive-look — 1,099 impressions (↑595)

  • /post/top-environmentally-friendly-building-materials-for-energy-efficiency — 1,757 impressions (↑540)


7. Recommendations & Next Steps

  • Keep publishing thought-leadership content on real estate trends, sustainable housing, and investment strategies.

  • Optimize existing high-performing blog posts with refreshed metadata and internal links to service pages.

  • Leverage trending news (e.g., Alberta housing market) for timely blog topics.

  • Add schema markup to blog posts to improve rich results and increase click-through rates.

  • Encourage more backlinks through real estate directories, industry associations, and guest posting.


8. Glossary of Terms

  • Domain Authority (DA): Predicts ranking potential on a scale from 1 to 100.

  • Spam Score: Measures link safety — lower is better.

  • Organic Search Traffic: Visits via unpaid search listings.

  • Impressions: How often the site appeared in search results.

  • Clicks: How many times users clicked on the website link.

  • Keywords: Phrases users enter to find relevant content.

  • Backlinks: Links from external sites pointing to yours.

  • Authority Score: A metric of overall SEO strength and reputation.

SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
7
SPAM SCORE
1%
GOOGLE CLICKS 
128
IMPRESSIONS
11049
CTR
1.15%
GOOGLE ADS CAMPAIGN
CLICKS
​
IMPRESSIONS
​
AVG.CPC
​
CTR
​
AD OPTIMIZATION SCORE
​
CAMPAIGN COST
​

FAQS

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-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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