Client :
Start Rite Homes
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔

Website Monthly Maintenance Report
Start Rite Homes
Website: StartRiteHomes.com
Month: January
Overview
This report provides an analysis of your website’s performance and highlights key metrics for January. It includes insights into your website’s on-page score, search engine visibility, user engagement, and backlink profile.
1. On-Page SEO Score
Current Score: 73
Remarks: The on-page score indicates room for improvement. Optimizing meta tags, improving internal linking, and addressing page speed issues will help enhance the website’s overall SEO performance.
2. Search Queries
Top Queries Driving Traffic:
Real estate pros
How to stage your home
Edmonton housing market forecast 2025
Gravity realtor group
Alberta real estate market predictions 2024
Remarks: There has been a 114% increase in the number of clicks, showcasing significant improvement in search rankings. Further optimizing for these high-performing queries will help sustain growth.
3. User Engagement Metrics
Total Clicks: 47
Total Impressions: 484
Average CTR: 9.71%
Remarks: The CTR is strong, indicating effective meta descriptions and compelling title tags. Enhancing structured data and featured snippets could further improve engagement.
4. Backlink Profile
Number of Backlinks: 16
Linking Domains: 13
Remarks: The backlink profile is growing steadily. Additional high-quality backlinks from authoritative real estate sites will further improve domain trust and search visibility.
5. Domain Metrics
Domain Authority (DA): 27
Spam Score: 1%
Remarks: The spam score remains very low, reflecting a strong and credible backlink profile. Further improvements in domain authority through strategic link-building efforts are recommended.
Summary and Recommendations
Achievements:
114% increase in clicks, demonstrating strong search performance.
High CTR of 9.71%, reflecting well-optimized metadata.
Growing backlink profile with a low spam score.
Areas for Improvement:
Increase domain authority by acquiring more high-authority backlinks.
Optimize internal linking and metadata for better engagement.
Address page speed optimizations to improve on-page score.
Action Plan for Next Month:
Conduct a backlink campaign to acquire links from high-authority real estate sites.
Enhance meta descriptions and structured snippets to improve CTR.
Optimize page speed by reducing image sizes and improving server.
Conclusion
This month’s performance reflects good progress with increased clicks and a high CTR. Implementing the recommended strategies will further improve search rankings, engagement, and overall website authority.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
27
SPAM SCORE
1%
GOOGLE CLICKS
47
IMPRESSIONS
484
CTR
9.71%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.