Client :
Start Rite Homes
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Start Rite Homes
Click-Through Rate (CTR) Analysis:
In November, the Start Rite Homes website received 865 impressions, showing solid visibility in search results. This indicates that the site is appearing regularly for relevant search queries, which is a positive sign of growing exposure. However, despite this visibility, the site only saw 6 clicks, suggesting a gap between the number of times it’s shown in search results and actual engagement. To improve click-through rates, consider optimizing meta titles and descriptions to make them more compelling and aligned with the user’s search intent. Also, refining the website’s content to better match high-performing keywords could help convert impressions into clicks and ultimately drive more meaningful traffic.
Keyword Performance:
Several keywords associated with Start Rite Homes showed a slight increase in visibility during November, suggesting that the site is becoming more relevant for users searching terms like "commercial vs residential real estate investing", "condo resale value", "how to price your home for sale", "start right homes" and "smith point capital". This growth in keyword performance can help attract more organic traffic as the site becomes increasingly aligned with user search intent. To build on this momentum, focus on continuing to optimize keyword targeting and aligning content with the terms your audience is most likely to search for.
Additionally, the following pages on the website attracted notable traffic during October:
https://www.startritehomes.com/post/commercial-vs-residential-real-estate-investing
https://www.startritehomes.com/post/how-to-price-your-home-for-a-perfect-sale
https://www.startritehomes.com/agents-1/mathew-haupt---haupt-realty-team--exp-realty
https://www.startritehomes.com/post/what-is-wholesale-real-estate-and-how-to-make-it-work-for-you
On-Page SEO:
The Start Rite Homes website currently has an on-page SEO score of 100, reflecting a strong foundation with good optimization in key areas. The website appears to have structured content, optimized meta tags, and relevant keyword usage, all of which contribute to a solid user experience. However, there is room for improvement. Continuing to refine internal linking, further optimize meta descriptions, and maintain a focus on high-quality, relevant content will help improve rankings and attract more organic traffic. By building on these solid SEO practices, Start Rite Homes can achieve better visibility and stronger performance in search engine results.
Off-Page SEO:
The website has accumulated 5 backlinks from external websites, which are essential for building its authority in search results. Backlinks serve as signals to search engines that the website's content is valuable and credible. Additionally, Start Rite Homes currently has 5 linking domains, which is a good start for establishing credibility and expanding its online presence. To strengthen its off-page SEO, the site should focus on acquiring more high-quality backlinks from relevant, authoritative websites. This will help increase the website’s domain authority and improve overall search engine rankings.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
28
SPAM SCORE
1
GOOGLE CLICKS
6
IMPRESSIONS
865
CTR
0.69
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.