Client :
Start Rite Homes
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: https://www.startritehomes.com
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 1
Brand Authority: 1
Total Clicks: 17
Total Impressions: 1,341
Click-Through Rate (CTR): 1.26%
Number of Backlinks: 21
Number of Linking Domains: 13
On-Page SEO Score: 73/100 (Needs Improvement)
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 17 clicks, indicating some engagement but room for improvement.
Total impressions reached 1,341, showing that the site is appearing in search results but not converting well into clicks.
3.2 Click-Through Rate (CTR)
The CTR is currently 1.26%, which is low for a real estate website.
Suggested improvements:Optimize meta titles and descriptions to make them more compelling.
Use rich snippets and structured data to enhance search appearance.
Improve internal linking to guide users to high-value pages.
3.3 Backlink Profile & Authority
The website has 21 backlinks from 13 linking domains, showing a growing but still limited authority.
Brand authority is at 1, indicating that more high-quality backlinks are needed.
3.4 Spam Score & Root Domain Score
Spam Score: 1% (Safe)
Root Domain Score: 1 (Low – Needs Improvement)
4. Top 5 Linking Queries
Here are the most valuable queries driving backlinks to your website:
1️⃣ start rite homes
2️⃣ reduced commission real estate
3️⃣ real estate lead generation alberta
4️⃣ real estate market edmonton forecast
5️⃣ reduced commission real estate agents
Analysis:
Branded searches are driving traffic, indicating awareness of the business name but limited reach beyond it.
Expanding non-branded keyword targeting (e.g., "best real estate agents in Alberta" or "how to sell a home fast") can help increase organic traffic.
5. On-Page SEO Performance
The On-Page SEO Score stands at 73/100, which means improvements are needed.
Recommended actions:
Optimize meta descriptions and titles to attract more organic traffic.
Improve website speed by compressing images and optimizing scripts.
Expand content on service and blog pages to target more relevant search queries.
6. Website Maintenance & Updates
🔹 Performance Goals:
Increase clicks by at least 30% by optimizing meta descriptions.
Build 30+ new backlinks from high-authority real estate sources.
Improve On-Page SEO Score from 73 to 85+ by optimizing content.
7. Conclusion
This month’s performance shows some visibility but low engagement, indicating a need for better SEO strategies, faster site performance, and improved content marketing.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS
17
IMPRESSIONS
1341
CTR
1.26
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.