Client :
Start Rite Homes
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for StartRite Homes over the month of April. The report includes metrics on on-page SEO, domain authority, backlinks, clicks, impressions, top queries, and top visited URLs.
Performance Summary
On-Page SEO Score: 100
Domain Authority (DA): 3
Spam Score: 1
Clicks: 83
Impressions: 5,622
StartRite Homes maintained a perfect on-page SEO score of 100, showcasing excellent optimization. However, the domain authority is low (DA 3), which highlights an area for improvement, particularly through backlink strategies. The website attracted significant traffic, mostly from Canada and the United States.
Top Queries
Below are the top search queries that led users to StartRite Homes this month:
sustainable insulation
+68 impressions
Total: 68 impressionsinsulation construction materials
+61 impressions
Total: 61 impressionsreturn on condominium
+51 impressions
Total: 60 impressionsreduced real estate commissions
+44 impressions
Total: 65 impressionsdivorce home sale
+34 impressions
Total: 49 impressions
Top Linking Pages
Currently, the website has 80 backlinks from 23 linking domains. Efforts to acquire more backlinks and increase domain authority will further benefit search rankings.
Top Visited URLs
The most visited pages during the month were:
How to Negotiate Real Estate Commission in Canada: A Seller’s Guide
Buying Off-Grid Property in Alberta: Locations, Zoning, and Tips for Sustainable Living
Selling a Home During a Divorce in Canada: Legal Requirements & Key Considerations for Sellers
Recommendations for Next Month
Backlink Building: Focus on acquiring high-quality backlinks from real estate, construction, and sustainability-related websites to improve domain authority and search rankings.
Content Expansion: Continue to target specific queries such as "sustainable insulation" and "divorce home sale," as they attract significant traffic. Expanding content around these topics can improve engagement and search visibility.
SEO and Authority Growth: Consider guest posting and partnerships with relevant websites or organizations to build backlinks and improve trust signals.
Monitor and Optimize: Continue tracking performance for top queries and impressions to identify high-potential keywords for future content optimization.
Glossary of Terms
On-Page SEO Score: A measure of how well the website’s pages are optimized for search engines, covering elements like keywords, meta tags, and page speed.
Domain Authority (DA): A score that predicts how well a domain is likely to perform in search rankings based on backlink quality, trust signals, and other factors.
Spam Score: A metric indicating the potential for spammy links pointing to the website. A low score is ideal.
Backlinks: Links from external websites pointing to StartRite Homes, improving SEO authority.
Linking Domains: The number of unique domains that contain backlinks to StartRite Homes.
Clicks: The number of times users clicked on the website’s link after seeing it in search results.
Impressions: The number of times the website’s pages appeared in search engine results (regardless of whether they were clicked).
Top Queries: The search phrases that brought visitors to the website.
Top Visited URLs: The most viewed pages on the website during the month.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
83
IMPRESSIONS
5622
CTR
1.47%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.