Client :
Starr counselling
Google Ads Report | July 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
245
IMPRESSIONS
2.74K
AVG.CPC
$2.39
CTR
8.93%
AD OPTIMIZATION SCORE
75.3%
CAMPAIGN COST
$586
Performance Analysis
This month, the conversion rate increased by 40% compared to the previous month. By adding more relevant keywords and changing keyword match types from Broad match to Phrase match, we were able to target our audience more precisely. Optimizing ad headlines also led to an increase in the click-through rate, resulting in more conversions.
The optimization process for the Postpartum and Low Cost Counselling ad groups has been completed. Meanwhile, the optimization for the Play Therapy ad group is still in progress. We are hopeful that once this process is finished, advertising costs will decrease and conversion rates will increase.
Actions Taken for Campaign Optimization in July
• Removal of Irrelevant Keywords: Keywords that resulted in ad displays but were not relevant were added to the negative list.
Some keywords, like the ones below, are irrelevant to our campaign and have increased the campaign cost, so we disallowed them to prevent them from appearing in ads again:
• Addition of Relevant Keywords: Keywords with potential for conversions were added to the search ads list.
• Change in Keyword Match Types: The match type of keywords was changed from Broad match to Phrase match to target more appropriate keywords. In broad match, ads appear for related and varied searches, while in phrase match, ads show only for searches containing the exact phrase in the specified order.
• Optimization of Ad Headlines: Ad headlines were re-optimized, leading to improved campaign performance.
Planned Optimizations for Next Month
• Completion of Optimization for the Play Therapy Ad Group: Removal of irrelevant keywords and addition of relevant keywords to the keyword list.
• Change in Match Types from Phrase Match to Exact Match: This will reduce campaign costs and ensure ads are shown for our targeted keywords. Exact match targets searches that exactly match the keyword, while phrase match targets searches containing the keyword phrase in the specified order.
• Optimizing Bid Strategy: To reduce advertising costs. In Google Ads, a bid is the maximum amount an advertiser is willing to pay for a click on their ad. In Google Ads, a bid is the maximum amount an advertiser is willing to pay for a click on their ad.
By implementing these changes and optimizations, we expect the campaign's performance to improve in the coming months and achieve better results.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.