Client :
Starr Counselling
Google Ads Report | August 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
255
IMPRESSIONS
2.11K
AVG.CPC
$2.06
CTR
12.11%
AD OPTIMIZATION SCORE
90.7%
CAMPAIGN COST
$526
Campaign Performance Summary
Daily Budget: Currently set at $20/day.
Impressions: Due to the limited budget, we have observed lower impressions and fewer clicks.
Clicks: The click volume has been constrained by the daily budget.
Recommendation: To achieve better reach and higher engagement, we recommend increasing the daily budget to $50. If this is feasible, please let us know so we can further optimize your campaign.
Play Therapy Ad Group Optimization
As discussed in last month's report, our focus was on optimizing the "Play Therapy" ad group. The following non-relevant keywords were identified and removed to ensure better targeting:
[free online depression test]
[narcissistic abuse therapist online]
[emdr therapy]
[kids temper tantrums]
[betterhelp cost]
[counselor for free online]
Match Type Adjustments:Initially, all keywords in the "Play Therapy" ad group were set to broad match. However, after identifying keywords that contribute to conversions, we adjusted the match types for certain keywords from broad match to exact match and phrase match. This adjustment will help prevent unnecessary spending on clicks from irrelevant searches.
Ad Copy Improvements
We reviewed and updated the headlines for the "Play Therapy" ad group to enhance the Click-Through Rate (CTR) and improve ad relevance, which in turn helps increase the Quality Score. Here are the new headlines:
Kids therapist near me
Play therapy for ADHD
Play therapy for anxiety
Play Therapist near you
Child Play Therapy
These changes are expected to lead to a higher Quality Score, ultimately reducing costs and improving overall campaign performance.
Upcoming Actions for September
Currently, your campaign is set to the "Maximize Conversions" strategy, where Google’s AI determines the cost per click (CPC) to maximize conversions. For September, we propose launching a new campaign using the same keywords but switching to a "Manual CPC" bidding strategy. This change will give us more control over the CPC and allow us to manage the campaign budget more effectively.
Explanation of Terms:
Impressions: The number of times your ad is shown to users.
Click-Through Rate (CTR): The percentage of users who click on your ad after seeing it.
Ad Relevance: How closely your ad matches the intent of the search query.
Quality Score: A score Google assigns to your ad based on its relevance, CTR, and landing page experience, which affects your ad’s cost and position.
Broad Match: A keyword match type that allows your ad to show on searches that include misspellings, synonyms, related searches, and other relevant variations.
Exact Match: A keyword match type where your ad only shows when a user searches for the exact keyword or close variants.
Phrase Match: A keyword match type that allows your ad to show for searches that match a phrase or are close variations of that phrase.
Maximize Conversions: A bidding strategy where Google automatically sets bids to help get the most conversions for your campaign within your budget.
Manual CPC: A bidding strategy where you set your maximum cost per click for your ads.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.