Client :
Skyridge Glamping
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: Skyridge Glamping
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our primary focus remains on improving site visibility, increasing organic traffic, and ensuring optimal functionality and security.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 32
Brand Authority: 1
Total Clicks: 3,014
Total Impressions: 15,682
Click-Through Rate (CTR): 19.21%
Number of Backlinks: 75
Number of Linking Domains: 22
On-Page SEO Score: 77/100 (Moderate Performance)
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 3,014 clicks from 15,682 impressions, demonstrating strong user engagement and brand interest. The 19.21% CTR indicates that the website is effectively attracting users from search results.
3.2 Click-Through Rate (CTR)
CTR is performing exceptionally well, reflecting high relevance in search results. To further enhance engagement:
✅ Expand non-branded keyword targeting to attract a broader audience.
✅ Implement structured data (FAQ schema, event schema) to improve search result visibility.
3.3 Backlink Profile & Authority
The website currently has 75 backlinks from 22 linking domains, reflecting a developing backlink profile.
Brand authority remains at 1, highlighting the need for more high-authority backlinks from travel, hospitality, and adventure-related websites.
Action Plan:Secure backlinks from reputable travel blogs, adventure magazines, and tourism websites.
Implement guest blogging and collaboration efforts with influencers in the glamping and travel space.
Strengthen internal linking between blog posts and service pages to improve overall site authority.
3.4 Spam Score & Root Domain Score
Spam Score: 1% (Safe)
Root Domain Score: 32 (Moderate, with room for improvement)
Action Plan:
✅ Strengthen domain authority by acquiring backlinks from recognized travel, lifestyle, and wellness platforms.
✅ Improve internal linking across key service pages and blogs to enhance page authority and keyword ranking.
4. Top 5 Linking Queries
The top search queries driving backlinks to the website include:
1️⃣ glamping alberta
2️⃣ skyridge glamping kananaskis
3️⃣ glamping calgary
4️⃣ alberta glamping
5️⃣ nature retreats
Analysis:
The website is ranking well for location-based glamping searches, reinforcing its authority in the Alberta glamping niche.
Expanding content on unique glamping experiences, travel guides, and seasonal activities could attract broader organic traffic beyond location-based searches.
5. Top 3 Visited Pages
The most visited URLs on the website:
1️⃣ Skybox – Primary accommodation offering, showing high user interest.
2️⃣ Frequently Asked Questions – Indicates potential guests are researching details before booking.
3️⃣ The Resort – Users are exploring the overall experience and amenities.
Actionable Insights:
✅ Optimize these pages further with rich content, testimonials, and internal links to drive conversions.
✅ Add call-to-action buttons that guide users toward booking inquiries or email subscriptions.
✅ Implement structured data (FAQ schema) on the FAQ page to improve its ranking for common user questions.
6. On-Page SEO Performance
The On-Page SEO Score is 77/100, indicating that while the website is fairly optimized, there is room for improvement.
Recommended Actions:
Improve Content Depth: Expand travel-related content, glamping guides, and seasonal activity recommendations.
Strengthen Internal Linking: Improve navigation between pages to increase user engagement and page authority.
Optimize Image SEO: Ensure images are compressed, named correctly, and have proper alt text to enhance performance and accessibility.
Enhance Meta Titles & Descriptions: Rewrite meta descriptions to target non-branded and long-tail keywords.
7. Recommendations & Action Plan for Next Month
🔹 Performance Goals:
Increase organic impressions by 25% through expanded content targeting broader travel and adventure keywords.
Grow backlinks to 100+ by engaging in industry collaborations, influencer partnerships, and guest posts.
Improve domain authority from 32 to 40+ through high-quality link-building efforts.
🔹 Actionable Steps:
✅ Publish more blog content on glamping experiences, adventure travel tips, and seasonal retreats.
✅ Enhance backlink strategy by reaching out to travel bloggers, adventure influencers, and tourism boards for collaborations.
✅ Optimize page speed and mobile experience to improve rankings and user experience.
8. Conclusion
This month’s performance highlights strong user engagement, high CTR, and a developing backlink profile. While click-through rates and branded search visibility are impressive, the website can further improve by targeting non-branded keywords, enhancing on-page SEO, and building domain authority through high-quality backlinks.
For expert assistance in improving your website’s SEO, design, and maintenance, Adicator provides professional Wix web design and SEO services to enhance your site’s visibility and performance.
SEO & ANALYTICS
DOMAIN AUTHORITY
16
LINKING ROOT DOMAINS
31
SPAM SCORE
1%
GOOGLE CLICKS
3014
IMPRESSIONS
15682
CTR
19.21%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.