Client :
Seamless Journeys
Monthly Maintenance Report | March 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — March
Prepared by: Adicator
Date: March
1. Overview
This report summarizes the performance and SEO health of the Seamless Journeys website for the month of March. Key metrics such as search visibility, backlink profile, and keyword performance are analyzed to ensure the website continues to grow in both authority and reach.
2. Performance Summary
Total Clicks: 33
Total Impressions: 907
Click-Through Rate (CTR): 3.63%
3. On-Page SEO Score
Current On-Page Score: 91/100
Key Improvements:
Strong technical SEO structure
Optimized meta content and headers
Mobile responsiveness and fast loading maintained
4. Top Queries
paid travel companions – most frequent search term
paid travel companion
seamless journeys
how to find a travel companion
find travel partner
5. Top Linking Pages
6. Backlink Profile
Total Backlinks: 27
Linking Domains: 6
New Backlinks Gained in March: [Not specified, can be added if tracked]
7. Domain Authority & Spam Score
Domain Authority (DA): 2/100
Spam Score: 1%
Remarks: Low spam score indicates a clean backlink profile. As the site is still growing, focus will remain on building high-authority, relevant backlinks to boost domain strength.
8. Recommendations for April
Begin targeted outreach to increase backlinks from travel and lifestyle blogs
Add more long-form, keyword-rich blog content targeting related search queries
Promote blog content on social platforms to improve impressions and click-through rate
Monitor site speed and mobile performance regularly to maintain high on-page score
9. Glossary of Terms
Clicks: The number of times users clicked on your website from search results.
Impressions: How many times your website appeared in search results, even if not clicked.
CTR (Click-Through Rate): The percentage of impressions that resulted in a click.
Average Position: The average rank your website held in search results for the keywords people searched.
On-Page Score: A score out of 100 that reflects how well your web pages are optimized for SEO.
Top Queries: The most common search terms people used to find your site.
Backlinks: Links from other websites that point to your site — important for SEO ranking.
Linking Domains: The number of different websites that link to yours.
Domain Authority (DA): A score (0–100) that predicts how well a website will rank on search engines. The higher, the better.
Spam Score: An estimate of how "spammy" your site might appear to search engines. Lower is better.
SEO & ANALYTICS
DOMAIN AUTHORITY
2
LINKING ROOT DOMAINS
4
SPAM SCORE
1%
GOOGLE CLICKS
33
IMPRESSIONS
907
CTR
3.63
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.